The Brief
This summer, Mermaid Quay in Cardiff Bay became home to nearly 750,000 LEGO® bricks as the BRICKLIVE Fantasy Kingdom took over. We worked with Mermaid Quay on an integrated, bilingual campaign to promote the attraction. After ten months of disruptions caused by water works being undertaken at Mermaid Quay, it was important that this campaign attracted visitors and increased positive engagements on social media.