“Climate change is the defining issue of our generation. We must all act now to protect our planet, our city, and our communities.” That’s the message Newport City Council was looking for us to communicate as part of its Climate Change Plan campaign.
We were commissioned by the council to create a series of assets to help visualise and launch its new plan.
Initially, we created a visual identity for the council’s overarching net zero aims – Net Zero Newport. This included the development of a logo identity, colour palette, typography and brand devices to apply across all materials.
We then worked closely with the internal communications team at the council to tease out the key messages from the climate change plan to use as an overarching narrative to engage audiences.
Combining the visual identity and overarching narrative, we created a suite of bilingual assets:
