Overview
Cwm Taf Morgannwg Regional Partnership Board commissioned jamjar to develop and implement a pilot campaign in the region to raise awareness of the All Wales Dementia Care Pathway of Standards.
Campaign concept and messaging
Following workshops with people with lived experiences of dementia, an overarching concept and message was developed.
Concept: Enhancing lives by raising standards and improving dementia care | Cyfoethogi bywydau trwy godi safonau a gwella gofal dementia.
Message: Join us in shaping the way care and support looks for people with dementia, carers and their families. When we all come together, we make things better for everyone. Ymunwch â ni i lywio’r ffordd y mae gofal a chefnogaeth yn edrych i bobl sydd â dementia, gofalwyr a’u teuluoedd. Pan rydym i gyd yn dod at ein gilydd, rydym yn gwneud pethau yn well i bawb.
