Healthy Working Wales

Background

Healthy Working Wales (HWW) is a Welsh Government programme delivered by Public Health Wales that works with employers and other partners to create healthy workplaces and improve the health and wellbeing of the Welsh workforce.

Through a team of expert staff, online tools, practical resources and awards, HWW supports employers of all sizes and from all sectors to identify their needs and take action to make improvements.

Brief

To support the launch and roll out of a new delivery model, Public Health Wales commissioned jamjar to develop a new visual identify for the programme, together with a suite of supporting communications materials.

The visual identity needed to attract and appeal to businesses of all sizes and from all sectors in Wales encouraging them to embed health and wellbeing approaches within their workplace.

What did we do

• Brand discovery workshop
• Brand development including logo, visual identity, photography, tone of voice, messaging
• Stakeholder testing
• Brand guidelines
• Podcast series creation
• Explainer animation

The end result