5) Santa’s Post Office
Another of the events we organised to encourage residents to support and visit their local high streets as part of the Vale Town Centres campaign, was the Christmas Post Office in Barry town centre. We were involved in every aspect of this event from start to finish including designing and producing event material, dressing the venue, promoting the event, managing the event, sourcing event staff, dressing the venue and creating the activities for people to take part in. Over the course of 10 days, families were invited along to the Christmas Post Office to meet Santa’s elves, hear a Christmas story, decorate a bauble and, of course, write and post their letters to Santa. in the Santa’s Post Office including letter templates, envelopes, Nice List Certificates, cookies and baubles to decorate. In a post event survey, an overwhelming 100% of attendees thought the event was ‘very good/good’, with 92% agreeing that it was a good initiative to encourage people to their local high street. To find out more about this event, which won a Gold Award for Best Event at the CIPR PRide Awards, view the full case study here.