The brief
To celebrate the ICC Cricket World Cup’s Bristol matches, jamjar worked with Wild Creations to create an event in May which would:
- Connect To increase awareness of the ICC Cricket World Cup in Bristol and engage with new and diverse audiences
- Entertain To create a mass participation event that entertains audiences and creates a buzz in the city centre
- Inspire To inspire new fans to the local cricket community by doing something different and challenging stereotypes
What we did
With Banksy hailing from Bristol, our research revealed that Bristol has a thriving art scene and when you scour its streets, you’ll struggle not to find a cutting-edge piece of graffiti art decorating the city’s walls.
This led to the idea of creating a giant sculpture of a cricketer and hosting a participatory art event, where the local community could come down and paint on it the ten flags of the countries competing in the tournament.
Upon completion, the cricketer was to be unveiled in all its glory on Saturday 1st June 2019, just in time for Bristol’s first match – Afghanistan v Australia – which would be screened on big screens alongside the sculpture for those who didn’t have tickets.