Morris Brothers was established in 1866 when three brothers opened a shop in Tenby. Initially an ironmongery, it wasn’t long before household goods, fishing tackle and sporting equipment were added to mix. In 1939, Frank and Francess Lewis bought the business and there are currently over 16,000 lines of stock as the company continues to evolve. Still owned by the Lewis family today, Morris Brothers has become a well-loved Tenby institution and famed for its first-class customer service. Katherine Lewis, Managing Director, says the secret to long term success is that “we pride ourselves on listening to our customer’s needs.”
We were approached by Morris Brothers to update their brand with a contemporary feel whist ensuring there was still a nod to its rich heritage. The requirements included updating the following:
- Shop front signage
As part of our research we carried out a survey with existing clientele of the shop and discovered there was huge awareness of the Morris Brothers history. It was very clear from the survey that the steadfastness of the company was crucial in its retention of customers; the word ‘trust’ was very much synonymous with Morris Brothers.