Background and brief
Starting life as a membership organisation in 2014, Life Sciences Hub Wales’ focus and strategic direction has since evolved considerably. Today, the organisation aims to inspire innovation and collaboration between industry, research organisations and health and social care sectors to improve the health and wellbeing outcomes for people in Wales.
While the organisation has evolved, its brand had not been refreshed since its inception, so the Communications Team at Life Sciences Hub Wales commissioned jamjar to refresh its brand and update its brand guidelines accordingly so they were fit for purpose moving forward.
What we did
Brand discovery workshop
One of the first thing we did was to host a brand discovery workshop where we were able to dig deeper into the organisation to understand its history, how it has evolved and what its aspirations are for the future. This helped us to identify what areas of the brand were out of date and what needed refreshing.
Tweaked the logo
The Life Sciences Hub Wales logo is instantly recognisable within its marketplace, so we didn’t want to change it for the sake of it. However, its current composition was making it difficult to apply digitally. The balance between the ‘Hub’ symbol and the name of the organisation within the logo was also causing issues from a communications perspective. As the ‘Hub’ was so prominent it was detracting from the organisation’s name – Life Sciences Hub Wales – and leading people to call it The Hub Wales. We applied some small but significant tweaks to the symbol and font to alleviate these issues.