As we step into 2024, we’re unveiling some of the top trends that are set to dominate the design, social, communications, digital and marketing scene this year. First up, here’s a glimpse of the graphic design and branding trends likely to shape the visual identity of businesses in 2024.
Branding & design trends for 2024
Image credit: www.tikadesignart.com
Sustainability in Design
In an era where environmental consciousness is at its peak, brands are increasingly integrating sustainable design elements into their visual identities. Expect to see eco-friendly colour palettes, recycled materials, and nature-inspired graphics taking centre stage.
Image credit: www.omm.agency
Augmented Reality (AR) Integration
As technology continues to advance, the integration of augmented reality in design is becoming more prevalent. Brands are leveraging AR to create interactive and immersive experiences, blurring the lines between the physical and digital worlds.
Image credit: www.design.studio
Dynamic Branding
Static logos are making way for dynamic, adaptable brand identities. Logos that can transform and evolve across different platforms and contexts provide a fresh and engaging way for brands to connect with their audience.
Image credit: www.pentagram.com
Maximalist Typography
Bold, expressive typography is making a comeback. Maximalist fonts with intricate details and unconventional styles are being used to create visually striking and memorable brand messaging.
Image credit: www.asiaorlando.com
Abstract and Dreamy Illustrations
Surreal and dreamy illustrations are gaining popularity, bringing a touch of fantasy to brand visuals. Abstract and whimsical designs add an element of intrigue, sparking curiosity and emotional connection.
Image credit: www.apus.agency
Asymmetric Layouts
Breaking away from the rigid confines of grid-based designs, asymmetric layouts are gaining popularity. These layouts add a sense of movement and unpredictability, making the visual experience more dynamic and unconventional.
Image credit: Flickr user tomoswyn.
MailChimp’s irresistible “Serial” advert. Article by Adam Epstein for www.qz.com
Emotional Design
Connecting with users on an emotional level is a timeless goal, and in 2024, brands are focusing on creating emotionally resonant designs. From colour choices to imagery, every element is carefully curated to evoke specific feelings and forge a deeper connection with the audience.
In the fast-paced world we live in, embracing some of these trends can help brands stay relevant and leave a lasting impact on their target audience. If you’re looking to refresh your branding and design in 2024, we’d love to chat with you.