The brief
Sony UK Technology Centre (UK TEC) were looking to attract driven and passionate graduates and apprentices to join its team.
Its Graduate and Apprenticeship Schemes offer candidates a great opportunity to kick start their careers in an internationally recognised organisation, gaining invaluable experience and professional qualifications.
What we did
After honing in on our target audience…
- Soon-to be university graduates with degrees in Engineering, Maths or Business degrees
- Students in comprehensive schools who are considering doing an apprenticeship scheme instead of a university degree
- Parents of both groups of students
…we developed a recruitment campaign concept:
Careers in the Making – The concept of Careers in the Making plays on the fact that the schemes offer candidates the chance to kick start their careers, but also plays on Sony UK TEC’s world-class manufacturing abilities.
What we created
Alongside Sony UK TEC’s marketing team, we implemented a multi-channel campaign, creating assets and content for print and online purposes.
We created a campaign brochure for use at university and college fairs.