Background and brief
Did you know, there are over 4,000 chemicals in cigarettes?
Many of the chemicals within cigarettes are poisonous to unborn babies and also prevent them from getting the nutrients they need to grow and develop.
The Help Me Quit Service at Cwm Taf Morgannwg University Health Board came to us to create a range of bilingual assets to raise awareness of the service and encourage mums-to-be to quit smoking while they are pregnant.
What we did
We consulted with the maternity team to understand what assets they felt they needed and could use to help raise awareness of the service in their day-to-day roles working with mums to be. We also consulted with the Help Me Quit team to understand the key messages it was important to communicate about the benefits of quitting smoking while pregnant, as well as how the service can support mums to do so.
Armed with this information and using the established Help Me Quit branding, we developed:
- An explainer animation to simply and visually portray our key messages
- Posters to display around maternity outpatient units and doctors surgeries
- Information booklet to give out to mums who may benefit from the service
- Roller banners to put up in the maternity outpatient departments
- Information sheets for midwives which details their role in supporting mums and how to signpost them to the service
The end result
Cwm Taf Morgannwg now have a suite of visually engaging and informative assets that raise awareness of the Help Me Quit for Baby Service.
