What is a stylescape

A Stylescape is one of our favourite design tools here at jamjar. Not heard the word before? Anna, our chief creative jammer, talks us through the importance of the branding journey, what a Stylescape is and how it can help you in the initial stages of visualising the aesthetics of a brand identity.

What is a Stylescape?

A Stylescape is a collation of images, designs, colours, typography, photography, patterns and textures that help preview a project’s visual direction.

How does it differ to a Mood Board?

A Stylescape is similar to a Mood Board but is much more elevated.

The key differences between the two:

• Rather than ‘cutting and pasting’ existing images, in a Stylescape they have been altered to fit the vision of the brand.
• A Stylescape also differs in size and shape and tends to be rectangular and long, to show a journey from left to right.
• Fonts and colours have been integrated into the Stylescape.
• Because a Stylescape includes a highly curated selection of images, it looks like a new brand without creating anything new at that stage.

How does creating a Stylescape help you in developing a brand identity or campaign?

A stylescape closes the gap between what all stakeholders in the project have in mind. It’s important to spend time in reviewing examples of good branding and to spend time in this stage getting this right, because in the long run there are less revisions to be made.

Any questions?

If you have any design queries or have some questions for our in-house creative experts, we’d love to jam with you.