PR and Communications trends for 2024

As we embark on a new year, a myriad of trends promise to shape the PR and communications landscape, providing new opportunities and challenges. Next up in our blog series of 2024 trends, we explore the trends that are set to redefine PR and communications in the coming year.

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Virtual events and experiences

With remote working here to stay, virtual events and experiences will remain a staple in the PR toolkit and we’ll see companies continue to invest in immersive digital events and virtual reality experiences to engage audiences wherever they may be.

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Purpose-driven communication

Consumers are increasingly demanding that brands take a stand on social and environmental issues. PR efforts will focus on authentic storytelling, emphasising a brand’s commitment to purpose and values. Purpose-driven communication will drive home a brand’s WHY to create emotional connections with its audiences.

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Employee advocacy programmes

Companies will recognise the power of their internal influencers—employees. Employee advocacy programmes will gain momentum as organisations encourage and empower their workforce to become brand ambassadors. Authentic employee stories will play a crucial role in shaping public perception.

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Data privacy and transparency

As concerns over data privacy continue to grow, PR strategies will prioritise transparency and responsible data practices. Communicating clearly about how data is collected, used, and protected will be vital for building trust with audiences.

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Audio content

The popularity of audio content continues to rise, with social audio platforms like Clubhouse, Spaces, and others, gaining momentum. 2024 will see more brands using them as channels for real-time engagement, discussions, and thought leadership.

Image source: “The Picture Perfect Life,” Google’s new ad (Google). See ad here

Inclusive and diverse messaging

Brands will increasingly embrace diversity and inclusivity in their messaging. PR campaigns will celebrate diverse voices, perspectives, and cultures, reflecting a commitment to equality. Inclusivity will not just be a buzzword but a core element of a brand’s communications strategy.

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Integrated influencer marketing

Influencer marketing will evolve beyond standalone campaigns and one-off stings to becoming an integral part of overall PR strategies. Collaborations with influencers will be more strategic and authentic, aligning with brand values and objectives to build long-term partnerships.

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Crisis communication preparedness

The unexpected can happen at any time, and being prepared is key. Crisis communication will be a constant focus, with companies investing in robust plans and tools to navigate challenging situations effectively. In the ever-changing world we live in, proactive crisis communication strategies will be crucial for maintaining brand reputation.

If you’re looking to embrace any of these trends and refresh your PR strategy for 2024, we’d love to chat with you.