jamjar is celebrating a standout night at the CIPR Cymru Wales PRide Awards, taking home Gold in every category entered – four in total.
The awards recognise excellence in public relations and communications across Wales, with agencies and organisations showcasing the very best campaigns from the past year.
This year’s ceremony saw jamjar recognised for three standout campaigns spanning behaviour change, place promotion and community engagement – underlining the agency’s strength in delivering creative, insight-led work across sectors.
Four Golds across three campaigns
jamjar was awarded Gold in the Marketing & Design category for its I’m In campaign for Valleys to Coast. The campaign focused on engaging communities and encouraging positive action, combining strong visual identity with clear, accessible messaging to drive impact.
Read the full case study: https://jamjar.agency/work/valleys-to-coast-im-in-campaign/
The agency also secured two Gold awards for its Just in Case campaign for St John Ambulance Cymru, winning both the Third Sector Campaign and Low Budget Campaign categories. Designed to encourage life-saving first aid awareness and preparedness, the campaign demonstrated how powerful, behaviour-focused communications can deliver meaningful change – even on a modest budget.
Read the full case study: https://jamjar.agency/work/st-john-ambulance-cymru-just-in-case-campaign/
Completing the Gold clean sweep, jamjar won in the Travel, Tourism & Hospitality category for its Visit the Vale campaign, Leveraging the Buzz of Gavin & Stacey. The campaign tapped into cultural relevance and national nostalgia to shine a spotlight on the Vale of Glamorgan as a must-visit destination.
Read the full case study: https://jamjar.agency/work/leveraging-the-buzz-of-gavin-stacey-for-visit-the-vale/
Recognition for creative, results-driven campaigns
Judges praised campaigns across the evening for their creativity, strategic thinking and measurable impact – with jamjar’s work standing out for its ability to connect with audiences and drive real-world results.
Since its launch in 2012, jamjar has built a reputation for delivering creative, multi-channel campaigns for clients across the public, private and third sectors. The agency has now won over 20 industry awards, with this latest success marking one of its strongest performances to date.
Managing director, Lyndsey Jenkins, said:
“We’re incredibly proud to have won Gold in every category we entered. It’s a real testament to the strength of our team and the brilliant clients we get to work with.
Each of these campaigns had a clear purpose – whether that’s changing behaviours, supporting communities or promoting places – so to see them recognised by our industry peers means a huge amount.”
She added:
“These awards are always a highlight in the Welsh communications calendar, and it’s fantastic to see so much inspiring work being delivered across Wales.”