Imagine walking into a shop, but the door won’t open for you. You can see everything inside, but you can’t access it. This is the reality for millions of people online every day when digital content isn’t designed with accessibility in mind.
At jamjar, we believe that great communication is inclusive communication. Whether it’s a website, a social media post, or a downloadable document, making your content accessible means breaking down barriers and ensuring everyone can engage with your brand.
1. It’s the right thing to do – Equal access to information is a human right. By making digital content accessible, we empower people to engage independently.
2. It’s good for business – The spending power of disabled consumers, also known as the “purple pound,” is worth over £274 billion in the UK alone. If your digital content isn’t accessible, you’re shutting out potential customers.
3. It’s the law – Regulations like the UK Equality Act require businesses to make reasonable adjustments for accessibility. Public sector bodies are also legally required to comply with WCAG guidelines.
Accessibility isn’t an afterthought—it should be baked into your content from the start. Whether you’re designing a website, creating a report, or producing a social media campaign, small changes can make a huge difference.
At jamjar, we help brands communicate creatively and inclusively. Need help making your content more accessible? Let’s chat.
