jamjar partners with Cardiff Design Festival to celebrate design in the city

By Raspberry Jim,


The Cardiff Design Festival is returning to venues throughout the city from 10 to 13 October 2019 after a nine-year hiatus.

This year, jamjar is partnering with the festival to offer pro bono PR support.

Design is a big part of our business at jamjar and we’re proud to be part of the thriving local creative scene that the Cardiff Design Festival is celebrating and showcasing.

The festival programme was developed after a call out earlier this year for the local creative community to submit ideas for potential events, speakers and collaborations.

The programme of events, which include exhibitions, talks, socials and workshops, has been curated and hosted by the local design community to reflect all aspects of design.

The festival’s headline event – It Will Glow – will be hosted by Blue Stag at the Depot on Thursday 10th October. As well as creative talks from design agencies Smörgåsbord and the Yarza Twins and award-winning director and artist Greg Barth, guests will be able to enjoy street food, music and a marketplace showcasing the work of local creatives.

During the festival, Rabble Studio is collaborating with The Little Man Coffee Company to host a Hub which will act as a central information point for the festival. It will be a spot for hanging out, drinking coffee and attending workshops plus being able to collect programmes and merchandise.

Festival organiser, Melin Edomwonyi, said:

“This October we want to challenge and broaden the definition of design in Cardiff. The festival is put together to reflect the true spirit of Cardiff’s creative community. It is collaborative in its widest sense. We’ve had so many businesses donating their time and services to make this as well as some Cardiff’s finest creatives.”

The festival first ran for nearly a decade from 2005 to 2013 and was successful in gelling together the design community in the city.

Anna Taylor-Jarvis, Head of Creative at jamjar stressed the importance of the festival’s return:

“We were so excited to hear that the Cardiff Design Festival was being revived this year and we absolutely wanted to be a part of it. It’s so important for Cardiff’s creative scene to have an opportunity to be celebrated in this way and for the high calibre of creative and design work that is coming out of the area to be recognised.

“At jamjar we were thrilled to be approached by the festival to be a partner and we’re also providing pro bono PR support as we want to spread the news of the festival as much as possible.”

Cardiff Design Festival is supported by Blue Stag, Cardiff Metropolitan University, Illustrate Digital, jamjar, John & Jane, Lexon, Proper Design, Orangebox, Rabble Studio and Storm & Shelter.

What is a Stylescape?

By Raspberry Jim,

A female sat at a computer doing graphic design


A Stylescape is one of our favourite design tools here at jamjar. Not heard the word before? Anna, our chief creative jammer, talks us through the importance of the branding journey, what a Stylescape is and how it can help you in the initial stages of visualising the aesthetics of a brand identity.


What is a Stylescape?

A Stylescape is a collation of images, designs, colours, typography, photography, patterns and textures that help preview a project’s visual direction.


Example of a recent stylescape we created for a client.


How does it differ to a Mood Board?

A Stylescape is similar to a Mood Board but is much more elevated.

The key differences between the two:

  • Rather than ‘cutting and pasting’ existing images, in a Stylescape they have been altered to fit the vision of the brand.
  • A Stylescape also differs in size and shape and tends to be rectangular and long, to show a journey from left to right.
  • Fonts and colours have been integrated into the Stylescape.
  • Because a Stylescape includes a highly curated selection of images, it looks like a new brand without creating anything new at that stage.

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Example of a recent stylescape we created for a client.


How does creating a Stylescape help you in developing a brand identity or campaign?

A stylescape closes the gap between what all stakeholders in the project have in mind. It’s important to spend time in reviewing examples of good branding and to spend time in this stage getting this right, because in the long run there are less revisions to be made.


Example of a recent stylescape we created for a client.


Any questions?

If you have any design queries or have some questions for our in-house creative experts, we’d love to jam with you. Get in touch!