How to make your social media work for your business

By Raspberry Jim,


Social without strategy is like going on a road trip without Google Maps. You don’t know where you’re going! As with any journey, it’s important to know where you want to go.

When we work with brands, we get to know their business, industry and audience, before building a customised plan for success. We align audience, objectives and tactics in a way that achieves specific, measurable results.

To help you navigate your way, we’ve come up some tips to help your social content cut through the noise:

Jamming at jamjar HQ


Lifting the lid – Know your channels and use them appropriately

Whether you’re going to use them all straight away or not, we think it’s important that you claim your handle (or username) across all channels – Facebook, Twitter, YouTube, LinkedIn, Pinterest, Snapchat – so nobody else does. Aim for consistency and make sure your handle is the same across them all.

Before you start, make sure you understand the differences between them all and know what works best for each channel.

Also think about your audience and the channels they are most likely to use. For example, if you’re trying to reach a younger demographic, Instagram and Snapchat need to be your go-tos.

Daunted at the prospect? jamjar can guide you through this social minefield and help you determine which platform is best suited to your marketing needs as a starting point for your strategy.


Jam vs Marmalade – What are you doing compared to your competitors?

Everyone has fallen down the Instagram rabbit hole, right? 12 profiles deep into the pop star ex-boyfriend of a reality star’s cousin. A bit of social media snooping is totally normal these days. So, snoop on your competitors!

Do your research to make sure all your content is ahead of the curve. Need help with this? Most people do! jamjar can help you put together competitor analyses and content ideas to strengthen your social media proposition.


The jam – What should you post about?

Don’t be all work, work, work – show a little life and personality in your social media.

Show your followers that there are real people behind your company and that it isn’t a bot sending out pre-scheduled posts.


Have fun and lighten up with some varied but relevant content, but make sure it is polished and professional.

If you need support, we can help you create and fine-tune your posts making sure that you are both impressive and typo-free!


Spread the jam – How should you engage with people?

…Like you would if you were seeing them face to face! Ask questions, listen to their feedback, don’t over-share. Social etiquette is the same in person and online.

Your followers are your best advocates so encourage them to comment and interact with your social media. This will help you gain insight into what’s working and what isn’t.

It’s also worth following industry experts and influencers so that you can share and repost relevant and relatable content with your followers.

Engage, enlighten, encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.

Susan Cooper


Sticky situation – Don’t fall into follower traps

Don’t be tempted to buy your initial social media following. The best engagement and results come with growing your following organically as your brand grows.

Bought followers are not your real audience and once your real followers catch on to this you’ll lose their engagement, as well as damage your reputation (not to mention it’s against the T&Cs of all the major social media networks and you’ll probably get your account banned).

If you want to increase followers and engagement, but don’t know where to start, give us a shout.


That’s my jam – Are your ambitions reflected in your brand?

Your image and brand need to be consistent across all communications.

Make sure the look, tone and feel are the same across all channels and that it is in keeping with your brand vision and personality.

Do you know the difference between the nine (!) Georgia fonts? No? jamjar is here to offer you some creative guidance to steer you through the pitfalls of logos, colours and fonts to create something that will last.



We really hope you found this social media taster insightful. If you need any support or training, we’d love to jam with you. Get in touch!