World Emoji Day

By Raspberry Jim,

Wednesday 17th July 2019

We’re celebrating World Emoji Day here at jamjar which made us think, when did emojis become such a presence in our communications. Whether it’s every day in Whatsapp or big brand usage, we’re going to take a look…

Emoji History

Here are some stats:

  • Originating on Japanese mobile phones in 1997, the emoji became increasingly popular worldwide in the 2010s after being added to several mobile operating systems.
  • Five billion emojis are sent daily on Facebook Messenger.
  • By mid-2015, half of all comments on Instagram included an emoji.

Becoming a part of everyday communication

Emojis become so engrained in our communications that in 2015 the Oxford Dictionaries word of the year was an emoji.

This one to be precise:


Oxford Dictionaries President, Caspar Grathwohl, explained that:

“Traditional alphabet scripts have been struggling to meet the rapid-fire, visually focused demands of 21st Century communication. It’s not surprising that a pictographic script like emoji has stepped in to fill those gapsβ€”it’s flexible, immediate, and infuses tone beautifully.”

In popular culture

Adding to the plethora of emojis in our lives, 2017 also saw the release of The Emoji Movie drawing big name stars like Patrick Stewart, Christina Aguilera and James Corden to add voices to the emoji characters.

Most and least used emojis

Here at jamjar we did a poll and found out that our most used emojis are:

❀️ πŸ€¦β€β™€οΈ

Our most used food and drink emojis are:

πŸ“ 🍷

And our most used animal emojis are:

πŸ™ˆ πŸ™Š

We like to be a bit different here at jamjar and we’re bucking the trend with the rest of the UK who’s favourite emoji according to a 2018 article was the πŸ˜‚ along with the US, whist Canada is spreading the love with the ❀️ but Ireland leads with the πŸ’© (the article chose to exclude the ubiquitous smiley face and go for the second most popular).

In case all this emoji chat has piqued your curiosity….care to hazard a guess as to what are the least used emojis? It’s the aerial tramway 🚑 and the uppercase ABCD block πŸ” .

Confusing emojis

Does this mean silly, yum or joking to you?


Here at jamjar we think it means yummy, but silly was a very close second! How about you?

Take a look at some confusing emojis below:

(Source HSI)

Emojis in marketing campaigns

Big name brands are also not afraid to embrace the emoji. Some brilliant examples of late have included Dominos Pizza (who now allow you to order a pizza using the pizza emoji) and also the WWF campaign that highlighted that there are 17 emoji animals that are currently endangered and encouraged people to donate 10p every time they were retweeted.

(Source )

And finally…

Because we know by now that we definitely have piqued your emoji interest, we’ll leave you with these teasers curated by the jamjar team of their favourite films and songs:

Favourite Songs:





Favourite Films:




πŸ“–πŸ‘±β€β™€οΈπŸ¦ƒ 🍲