Sony – Careers in the Making

SONY Apprentice Brochure

The brief

Sony UK Technology Centre (UK TEC) were looking to attract driven and passionate graduates and apprentices to join its team.

Its Graduate and Apprenticeship Schemes offer candidates a great opportunity to kick start their careers in an internationally recognised organisation, gaining invaluable experience and professional qualifications.

 

What we did

After honing in on our target audience…

  • Soon-to be university graduates with degrees in Engineering, Maths or Business degrees
  • Students in comprehensive schools who are considering doing an apprenticeship scheme instead of a university degree
  • Parents of both groups of students

 

…we developed a recruitment campaign concept:

 

Careers in the Making – The concept of Careers in the Making plays on the fact that the schemes offer candidates the chance to kick start their careers, but also plays on Sony UK TEC’s world-class manufacturing abilities.

 

What we created

Alongside Sony UK TEC’s marketing team, we implemented a multi-channel campaign, creating assets and content for print and online purposes.

We created a campaign brochure for use at university and college fairs

 

 

We filmed and edited a campaign video featuring existing staff. The video was created in order to address key questions including ‘Why do you love working at Sony?’

 

 

Utilising the experiences of existing staff, we created ‘Team Player Profiles’ so that prospective apprentices and graduates could get a glimpse of what it’s like to work at the business

We created an array of digital content, including listicles, news stories and social media graphics

 

 

  1. Three reasons why an apprenticeship could be the way forward in 2019 – Read
  2. Sony UK TEC calls for students to embrace exciting engineering roles – Read
  3. Why apprenticeships could be the way forward for engineering students – Read
  4. Calling on driven and innovative individuals to join our apprenticeship scheme – Read
  5. Beat the Monday blues and become a Sony UK TEC engineer – Read
  6. Five myths about engineering careers – Read
  7. Sony UK Tec launches nationwide engineering recruitment drive – Read
  8. Five things you didn’t know about engineering careers – Read

 

What the campaign helped to achieve

 

Apprentice recruitment 

  • Applicants – 168
  • Positions Appointed – 11

 

Graduate recruitment

  • Applicants – over 400
  • Applicants shortlisted – 54