Creative communications agency jamjar has been crowned a ‘stand-out winner’ in the PR industry’s most prestigious awards.
The only Welsh representative in the national awards, jamjar won the ‘Best Use of Digital’ category at the Chartered Institute of Public Relations (CIPR)’s annual Excellence Awards.
Beating off strong competition from big name brands, including Facebook, jamjar’s #JoinCwmTaf campaign for Cwm Taf University Health Board was deemed the best in UK.
With recruitment of NHS staff a UK-wide problem with health boards competing to attract a limited workforce, jamjar developed an innovative digital campaign to attract doctors to work in the Valleys.
The campaign used Cwm Taf’s greatest ambassadors, its staff, to feature in a series of videos, as well as a 360-degree video to give potential new recruits the chance to get a glimpse of what the health board has to offer.
Judges praised the campaign for its research and outcomes, deeming it ‘best practice’, a ‘textbook example’ and a ‘stand-out winner’.
Jason MacKenzie, CIPR President, said: “Public Relations makes a remarkable contribution to UK plc. The Excellence Awards are a celebration of the outstanding work delivered across the country. Winning one of these puts you amongst the UK’s very best. Nothing evidences your credentials to future clients like an Excellence Award.”
Cowbridge-based jamjar was established in 2012 by Lyndsey Jenkins. The agency provides PR, digital, social, marketing and design support to a range of organisations including Techniquest, British Council Wales, Mrs Bucket, Sony UK Technology Centre and Merthyr Tydfil County Borough Council. It has won over 20 awards for its work in the last six years from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards.
On its latest win, managing director of jamjar Lyndsey Jenkins, said: “This is a campaign that we’re particularly proud of at jamjar so to get national recognition from our industry peers is all the more pleasing. We’re really proud to be flying the flag for Wales amongst some of the biggest brands and best agencies in the UK and we’re delighted to be putting the great work of Cwm Taf University Health Board on the map.”
Joanna Davies, Director of Workforce and Organisational Development at Cwm Taf University Health Board, said: “Our staff are at the forefront of our campaigns and, as always they have been wonderful ambassadors for Cwm Taf University Health Board and NHS Wales. They show every day that ‘Cwm Taf Cares’ and we hope that our latest recruitment initiative #JoinCwmTaf will encourage others to come and work with us. We are absolutely delighted to win this award.”