Category: Our Jam


Rainbow jar – #jamjarcreations

By Lyndsey Jenkins,

Over the last few weeks during lockdown, we’ve been getting crafty here at jamjar repurposing our used jam jars. 

We wanted to share our #jamjarcreations with you in case you have some jam jars hanging around the house.

The first activity is a great one to do with kids. Not only is it fun to do and easy to make, but it involves some counting and measuring so can definitely be classed as educational!

As the rainbow has become a symbol of support for people wanting to show solidarity with the NHS as the coronavirus pandemic has swept the country, it’s a timely and fitting jar to create at the moment and pop on your windowsill.

What you’ll need

  • A large jar – we used a used 600g peanut butter jar
  • Acrylic paints in rainbow colours
  • Long skewer or prodding utensil
  • At least 60 cotton wool balls
  • Water
  • Cup for measuring
  • Mixing pots or ramekins x 6
  • Measuring spoon

How to make your rainbow jar

  • Fill each ramekin with half a cup of water. You should have six pots/ramekins in total.
  • Starting with red, add 1tsp of red paint to your first ramekin and stir in the colour to the water.
  • Repeat this process with all of your other rainbow colours until have a ramekin for each colour.
  • Divide your cotton balls into six piles of 10-15 cotton balls.
  • Start with the first pile, pull each cotton wool ball apart a little bit and place in the jar. Use your skewer or long utensil to push the cotton wool balls down to the bottom of the jar.
  • Slowly pour your purple mixture on top of the cotton balls. Try and pour your mixture so that it covers all of the cotton wool balls. Use your skewer to move the cotton wool balls around gently until they absorb all the paint. You want the cotton wool to absorb all the paint mixture to keep the colour in place without having leftover mixture that can leave into the other colours.
  • You can add more cotton balls as needed.
  • Repeat the above for each layer and colour of the rainbow in this order: Blue, Green, Yellow, Orange, Red.

And bobs your uncle, you should have jar that resembles a rainbow!

A few things we learned along the way…

  • Don’t press down too hard with your skewer once your colour mixture has been added as the paint squeezes out of the cotton balls and may mix with the next layer
  • Keep the jar fairly still when and after assembling so the colours don’t separate
  • Eventually the colours will mix…just like a real rainbow….but they look great while they last

Our chief jammer had a great time doing this with her girls and we hope you have fun too.

If you have a go, we’d love to see your rainbow jars so please share them on your social channels using #jamjarcreations.

Supporting your mental health through coronavirus and beyond

By Raspberry Jim,

Life has changed pretty dramatically in the past two months, hasn’t it.

We’ve gone from enjoying unlimited socialising, trips away, holidays, walks, eating out and shopping, to living behind closed doors, shut away from loved ones, and limited to a few walks a day.

That drastic change is inevitably going to have an impact on anyone’s mental health.

Whether it’s moments of frustration, anxiety, stress, or just sadness for the distance between you and your family, I’m sure we’ve all felt it in our own way.

But with lockdown in Wales in this capacity ongoing for at least the next two weeks, and life beyond that predicted to be changed irreversibly due to coronavirus, how can we support our mental health to adapt to this change?

Here’s a few things our Communications Manager Gemma has been practicing over the last few weeks to support her mental health.

Be thankful

It sounds like an illogical concept when you feel like you’ve lost so much, but taking two minutes to be grateful for what you have really does go a long way.

Your health, access to food, a loving family, a garden, a safe home – whatever you are thankful for, it’s important to take a minute to remember it.

In this time of intense pressure and stress, it can be all too easy to give in to the negativity. But it’s hugely beneficial for your mental health to remember the positives.

Everyone will have moments of upset, worry, and frustration – and that’s perfectly fine. But when those creep up, just remind yourself that this too shall pass.

Take time for you

Whether you’re working from home, or juggling parenting and working, it can be easy to fall into a stressful Groundhog Day-style routine which leaves no time for you.

Creating time for yourself can be challenging when you have responsibilities, as a working parent I can totally appreciate the constant balancing act of childcare and work.

With all that in mind it can be easy to forget to recharge and relax.

That is more important than ever now, with this pandemic blurring the lines between our home and work life.

If you’re working from home create a designated workspace that you can leave behind at the end of the day and switch off from the office when your shift is done. Don’t get stuck in front of the TV for hours (although if that’s how you relax go for it), read a book, go for a walk, take a bath – enjoy some quality you time. 

If you’ve got children, ‘me’ time is rare. Ensure you work with your partner to get the time you need to unwind and reinvigorate yourself. 

Getting outdoors

Hands up, who’s currently loving their time outside? 

One of the positives to emerge from this extremely challenging time, is that we’ve all developed a greater appreciation for the outdoors. 

Daily walks, runs, cycles, (whatever your preference) have provided an escape in more ways than one. 

Not only does this enable you to get some essential exercise, it breaks up the potential monotony of the daily routine and provides some much-needed mental relief. 

Getting out in the fresh air and stretching your legs can promote a greater sense of wellbeing, boost energy, and promote positivity and relaxation. 

And even a little bit can go a long way! 

Research shows that just two 15 minute sessions can significantly help mental wellbeing. 

Stay connected

Now more than ever it’s crucial we stay in touch with our family and friends.

With millions of people unable to see their loved ones this could lead to feelings of upset, frustration and anxiety.

Thankfully, social distancing has led to an explosion in the popularity of online video technology and apps like Zoom, Facetime, WhatsApp, and House Party.

Staying connected with your family and friends in this way is vital to supporting your mental health during this time when you can’t physically be together.

A reassuring chat, a family quiz, or a quick catch up are certain to enhance your mood and help support you in the weeks to come.

Be Kind

This year’s Mental Health Awareness Week’s theme is kindness and it couldn’t be more appropriate given the situation we find ourselves in. Take a moment to be kind to yourself, your loved ones and those in your wider community.

As Mark Rowland, CEO of Mental Health Foundation, says of the theme: “We have chosen kindness because of its singular ability to unlock our shared humanity. Kindness strengthens relationships, develops community and deepens solidarity. It is a cornerstone of our individual and collective mental health. Wisdom from every culture across history recognises that kindness is something that all human beings need to experience and practise to be fully alive.”

Kindness costs nothing, but to someone else it means everything. If you’re feeling low, doing one kind gesture can instantly lift your mood.

Tying in with this year’s theme jamjar has launched its Seven Day Kindness Challenge, with a different kindness-focussed task each day. We hope it’ll provide you with inspiration for some small acts of kindness that will go a long way.

We know it’s tough, at times challenging, and stressful right now, but don’t forget, you’re not alone. Being thankful for the small things, taking time for you, getting outdoors, staying connected and being kind can really go a long way.

Gemma Gwilym is  our communications manager here at jamjar. With over 10 years’ experience throughout the media industry as a journalist, production journalist, copywriter, and now a PR, Gemma is ideally placed to identify a great news angle, add a dash of creativity, and get your story published. At jamjar she oversees clients including Sony UK Technology Centre,  Cardiff Bus, ScoutsCymru, Loteri Cymru, Traveline Cymru, Oil 4 Wales, and Life Science Hub Wales. To find out more about Gemma’s jam visit https://jamjar.agency/inside/

Finding creativity in the world of COVID-19

By Carys Bryant,


For many, Covid-19 has disrupted every aspect of our professional lives. Within the marketing industry, there has never been such a fundamental shift in planning and action.

Despite this, research carried out by Kantar found that just 8% of the people surveyed thought that brands should stop advertising. However, there was a clear consensus that brands needed to address the current situation, inform customers what they were doing and not exploit the situation.

As a result, we have seen some really poignant and memorable creative work emerge from marketing and advertising departments. The reason for the success of these particular campaigns and adverts? Being sensitive to the situation and remaining relevant during this health crisis.

Here are a few of our favourite campaigns from the last few weeks:


BBC – “Don’t Quit”

A video that includes the clips from the best BBC TV shows and real footage captured over recent weeks. The voice-over is a reading of Edgar Guest’s poem ‘Don’t Quit’, read by none other than Idris Elba. It’s heartfelt, warm, emotional, thoughtful and captures the mood and heart of the country.


IKEA – “Hello, I’m your house” video

Showing your home the love and respect it deserves is very Marie Kondo (if you haven’t already, check out the Netflix series) and Ikea taps into that feeling with its “Hello, I’m your house” advert. Taking a step back to think about all the things you have done and experienced in your home really does make you think hard and appreciate the four walls around you.


IKEA – “The Stay Home Catalogue: Family Boredom Solutions”

Another great idea from Ikea was an edition of their new catalogue. The retailer worked alongside McCann to turn its famous catalogue into a workbook for bored children stuck inside during quarantine. I haven’t yet met a young child who doesn’t love Ikea so what a perfect way for them to while away some at-home hours.


Co-Op – #LocalHeroes

We’ve all had to learn the ways of video calling in recent weeks. The “can you hear me?” and “sorry, you go” that sporadically fills the conversation, the weak wifi signal, children and pets photobombing…it’s all too familiar a scene which is why Co-Op’s advert has resonated so well with its viewers. Its message struck a chord too “even though we can’t be in the same room we can still pull together and help those in need” which is what we all want to do during this difficult time.


Tesco – “Food Love Stories”

Using their existing Food Love Stories campaign now as a dedication piece, the advert is a compilation of home videos of families making and sharing their favourite recipes digitally. Tesco has created an emotional and heartfelt advert that can’t help but bring a tear to the eye and also a whole wave of nostalgia for loved ones we aren’t able to be with. It shows us that we’re all in the same boat and we’re all in this together.


Persil –“Home is Good”

Changing their famous “Dirt is Good” slogan to “Home is Good” while showing a montage of empty playgrounds and outdoor spaces from around the world, Persil thanks the public for adhering to social distancing and lockdown rules. Again, the message of we’re all in this together is loud and clear.


If you’re after a creative campaign to resonate during the Coronavirus pandemic, drop us a line. We’d love to hear from you.

Carys is our Marketing Manager here at jamjar and is responsible for developing and implementing bilingual marketing campaigns for clients.

Colouring Sheet

By Raspberry Jim,

Welcome to the first edition of #jamjarcreations


How are you spending your downtime during lockdown? We’ve been getting crafty here at jamjar repurposing our used jam jars. Over the next few weeks, we’ll be sharing our #jamjarcreations with you in case you have some jam jars hanging around the house.

In the meantime, here’s a gorgeous colouring sheet, created by head creative jammer Anna, which might help you add a few fruits to your Welsh vocabulary. Hopefully, it’ll help those of you homeschooling and in need of some inspiration for a Welsh or Art class, or for those seeking some mindfulness colouring to relax and unwind. Follow the link in our bio to download.

We’d love to see your completed colouring sheets so please share them on your social channels using #jamjarcreations


jamjar partners with Warrior Women Events to celebrate and inspire women in Cardiff

By Raspberry Jim,


Creative communications agency jamjar has partnered with Cardiff-based Warrior Women Events to celebrate, empower, and inspire women across the city.

The Warrior Women team will be working with the award-winning agency to promote its work having successfully established a movement in Cardiff through its empowering, thought provoking, feel good events.

Bringing together like-minded women – in a relaxed, friendly and welcoming environment – the monthly events feature a range of inspiring female speakers – allowing their voices to be heard, their experiences to be shared and their stories to be told.

Last year, 865 women from across the city attended a Warrior Women Event hearing the stories of and celebrating the successes of over 40 successful female-run businesses.

Covering a variety of subjects including self-love, interior design, careers, and sustainable fashion, the monthly sell out events continue to grow in popularity.

Our very own head jammer Lyndsey was invited to speak at last year’s Careers event and has since become a big fan of what the events are about and what the movement is aiming to achieve.

Managing Director of jamjar, Lyndsey Jenkins, said that these events play a pivotal role in creating a “strong, inspiring, and united” female community across Cardiff.

“Warrior Women Events are the only events of their kind in Cardiff.

“They are such a positive and uplifting experience, giving local businesswomen the opportunity to share their experiences, inspire, learn from, celebrate and support one another.

“I absolutely loved sharing my story at an event last year and as a female-strong business we’re delighted to be supporting the Warrior Women team moving forwards. They have some really exciting plans for the future and we’re excited to be on board.”

For more information about the events visit https://warriorwomenevents.co.uk/

Getting to the heart of St Dwynwen’s Day

By Raspberry Jim,

It’s not quite Valentine’s Day yet, but did you know that people across Wales will be breaking out the heart-shaped balloons and roses this weekend too?

St Dwynwen’s Day, Wales’s very own celebration of love, will be taking place on January 25th.

Chocolates and wine are set to fly off the shelves as lovers across Wales mark an extra day of romance.

And just like St Valentine’s Day, our celebration also has a real-life person behind the flower-filled façade.

But how much do you really know about our very own Patron Saint of love?

Here we get to the heart of the sometimes-tragic history behind our very own Valentine …


Who was she?

According to the legend Dwynwen was a fifth century Welsh girl, who was the daughter of Brychan Brycheiniog, the son of an Irish king.

It was believed she was one of 36 children, with the large family hailing from Brecon.

Dwynwen’s story began when she fell in love with a man from the north, Maelon Dyfodrull. Despite her wishes, her father refused to let them marry as he had arranged for her to become betrothed to another man.

Maelon was furious that she wouldn’t disobey her father, and a devasted Dwynwen prayed that she would fall out of love with him.

Instead, her upset and heartbreak turned Maelon to ice.


Answering prayers

In many stories, fairies and genies appear to the heroine in her time of need.

In this story, Dwynwen’s prayers were answered by an angel who gave her three wishes.

Her first wish was for Maelon to be thawed and for her to be freed of him, after which the story goes, he disappeared.

Her second wish was to never fall in love or marry again. The third wish was to help other lovers or those who had felt the pain of heartbreak.

To show her appreciation and devotion, Dwynwen devoted herself to God’s service for the rest of her life and travelled Wales, preaching and establishing convents and churches.


Visit her church

According to the legend, when Dwynwen reached a little island off Anglesey, she established a church, which became a beacon for young women who had found God.

That place is today known as Llanddwyn (the Church of St Dwynwen) and the remains of the original church still exist.

Image of Llanddwyn by Ian Preston via Flickr


Love springs

Over the generations it has been suggested that a well on the island could be lucky for lovers.

It is suggested that sacred fish, which can predict the fortunes of couples through their movements, swim in the well.

And if people witness the water in the well boiling it could bring good luck and love.

So, whether you’re an old romantic, or a cynic, it’s hard not to fall in love with the courage and conviction of our very own St Dwynwen.

The importance of work experience

By Raspberry Jim,


Olivia Brayley recently joined us at jamjar from Swansea University as part of an internship programme. Here, she gives us her insight on why she found her work-experience at jamjar so rewarding and how it has helped her as she prepares to make the big jump onto the career ladder. For anyone about to graduate or considering a career in a creative industry, this is a must-read.

As the end of university looms, lecturers are constantly talking about employability. At first, I thought they were saying it just because they had to. But, since starting a placement at jamjar, I can see exactly why they encourage it so much.

With thousands of students graduating with media, PR and communication degrees across the UK every year, all seeking jobs in the same competitive market, the pressure is on to find a way to set yourself apart from all the other applicants.


So, why is work experience so important?

Employability plays a major part in securing jobs after university, especially in a career which can be somewhat unconventional. The media industry is ever-changing, with no two days the same, so gaining work experience prior to getting your first graduate job will prepare you for what you’ll likely be doing after university.

The tasks that media professionals carry out will undoubtedly vary, stretching from blog and social media posts to press releases and crisis communications. Working at jamjar, and being able to gain so much versatile experience, has made me so much more comfortable with the idea of what my future job will be like.


How can you benefit?

Although it’s easy to think ‘maybe next week’ or ‘I’m too busy right now’, the time, resources and University support you have at your disposal as a student makes it the perfect time to boost your CV.

Interning is such a good way to gain first-hand industry experience and is a world away from the theory and essay writing you’ll learn at university. Of course, having those written communication skills are still essential, but adapting those skills to the real working-world is exactly why work experience is key.

Working with a group of people that you don’t know also really helps to boost your confidence, as well as develop your communication skills, which will help you to be less apprehensive when you attend job interviews.


Go with the flow

Before I started my internship, I was hesitant about doing things outside of my comfort zone. But working with jamjar has taught me that stepping outside of my comfort zone is the best thing you can do. I even ended up in a promotional video! Learning lessons like this before you start work in the industry shows the need of work experience.

Don’t be afraid to make mistakes and take chances – it may not feel like it at the time, but it honestly helps with your progress and development.


Make sure it’s what you want out of a career

The great thing about work experience is that you get to try out an industry before you commit to it. This way, you can be 100% sure that you’re going into a career that is right for you.

I feel much more comfortable with the thought of life after university and can honestly say it is because my work experience placement has prepared me, and given me the confidence, to take the next step in my career.

So, if you get the chance to intern or gain work experience, go for it!  

World Kindness Day 2019

By Raspberry Jim,


Wednesday 13th November is annual World Kindness Day and so, here at jamjar, we were inspired to do something to spread a little kindness in the world.

We think it’s super important to uplift and help other women, which is why, we have decided to jam with WINGS Cymru, a local charity with an ethos that we love: ‘Women In Need Getting Support’ (WINGS),

Based in Bridgend, WINGS Cymru are an award-winning community group who campaign for positive change for women. They do incredible work supporting teenagers that struggle with period poverty by donating menstrual products to schools in the local area.

So, what exactly is period poverty?

Period Poverty includes the lack of access to sanitary products, menstrual hygiene education, toilets, hand washing facilities and waste management (source: Global Citizen). With more than 137,700 girls in the UK missing school last year because they can’t afford sanitary products, it’s an issue that can not be ignored.

At the beginning of this year, the Welsh Government passed the Period Dignity Grant for schools, which made strides towards ending period poverty in Wales.

“We’re committed to tackling this inequality in Wales and this funding will help make period products available to learners in all schools, free of charge and in the most dignified way possible”

Kirsty Williams via Welsh Government


Even though steps are being made in Wales to help tackle the issue, we think there is no limit as to how much help these girls are given.


So why not join us and try to do something kind this November 13th.

Even if it’s giving a compliment to your friend, treating someone to a coffee or donating some old clothes to a charity shop, the world will feel like a better place because of your kindness!

For more information on WINGS Cymru, visit their website: wingscymru.co.uk.

Creative communications agency wins two new design contracts

By Raspberry Jim,


The creative division of award-winning agency jamjar has been appointed to two new public sector design frameworks.

The Cowbridge-based agency has been added to the Welsh Government’s Communication and Marketing Framework for Creative Design and Branding services and Bath and North East Somerset Council’s Framework for Graphic Design Services.

The four-year Welsh Government Framework will see jamjar provide creative design and branding services to the Welsh Government in areas including Education, Health, Business & Tourism, Natural Resources, Communities, Culture and Sport. The framework can also be used by bodies funded by Welsh Government including Local Authorities in Wales; NHS Wales health boards; Higher and further education bodies in Wales; Wales Council for Voluntary Action and associated bodies; Police and crime commissioners and police forces in England and Wales; national park, and fire and rescue authorities in Wales.

The agency will also provide creative advice, brand development and graphic design services to Bath and North East Somerset Council in a four-year framework.

These latest public sector contract wins add to jamjar’s inclusion on frameworks for Life Science Hub Wales and Social Care Wales.

Head of Creative at jamjar, Anna Taylor-Jarvis, added:

“Designing creative content for campaigns, brands and communications is becoming an integral part of the work we do here, and we are excited to have been appointed to these frameworks. We’re all really proud of what we’ve been able to accomplish this year and look forward to more of the same in the coming months.”


jamjar was established back in 2012 as a PR agency but quickly diversified its offering to include digital, social, marketing and creative as a result of organic growth and client demand.

The creative division at jamjar specialises in the design of impactful, bilingual communications, branding and campaign materials, for clients including ScoutsCymru and NHS Wales Informatics Service.


Managing Director of jamjar, Lyndsey Jenkins, said:

“We’ve invested heavily in our creative division over the last 18 months and this is paying dividends with a number of new contract wins. We’re delighted to have been added to these prestigious public sector frameworks which is testament to the team, reputation and offering we have built up.”

Sweet success for jamjar at annual PR awards

By Raspberry Jim,

Photograph of the jamjar team with Jason Mohammed at the CIPR PRide Cymru 2019 awards


Creative communications agency jamjar took home four awards at the annual Chartered Institute of Public Relations (CIPR) Cymru Wales PRide Awards.

The Cowbridge-based agency, which specialises in PR, digital, social, marketing and creative, took home two gold awards and two silver awards on the evening.

Held at The Exchange Hotel, which recently re-opened in Cardiff Bay, and attended by 300 PR professionals, jamjar was recognised by its industry body for its work with Techniquest and Slim Chickens.

jamjar won two awards – Best Consumer Relations Campaign and Best Low Budget Campaign – for its work with American restaurant chain Slim Chickens. The multi-channel launch campaign for the Cardiff restaurant of Slim Chickens included a partnership with Cardiff Devils and Britain’s Got Talent food artist Nathan Wyburn.

CIPR judges praised the innovative campaign, commenting that jamjar had demonstrated “a the-sky-is-the-limit” mentality to delivering this creative campaign. The judges continued by saying:

“The strategy made the most of every outlet available to them and delivered outstanding outputs and outcomes. The audience group was well considered and, as a result, the campaign reached the right people at exactly the right time. It is clear that this campaign will have a lasting impact on the Slim Chickens brand.”

jamjar’s work for educational charity Techniquest was also recognised with a gold award for the Best Not-For-Profit Campaign with the judges praising the campaign’s “energy and invention” whist giving STEM mainstream relevance:

“The jamjar team achieved fantastic levels of coverage and exposure across all channels – and excellent Google stats too. Techniquest is clearly reaping rewards in terms of investment, profile and reputation as a result of this programme.”

These latest wins come after huge successes within the industry in the past few years, having been recognised with over 20 prestigious awards from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards, making jamjar one of the leading agencies in Wales.

Lyndsey Jenkins, managing director of jamjar, said:

The jamjar team has grown over the past year and I’m incredibly proud of the new expertise we’ve been able to bring to our clients as a result.

“The latest wins are a testament to the hard work and dedication of my talented team, and we’re all so delighted to be recognised and celebrated by our industry peers for our creative and results-driven approach.”

Rhian Moore, Chair of CIPR Cymru Wales, commented:

“We know we have a huge number of talented communicators in Wales. The results we have seen at this year’s PRide Awards show the breadth of skill, professionalism and talent through a number of industries. The campaigns and examples of work showcased in the awards prove the value PR and compelling communications bring to businesses, our economy and society. Well done to everyone who made the shortlist and a massive congratulations to all our winners.”

Image – Steve Pope Photography