Category: Our Jam


The importance of work experience

By Raspberry Jim,


Olivia Brayley recently joined us at jamjar from Swansea University as part of an internship programme. Here, she gives us her insight on why she found her work-experience at jamjar so rewarding and how it has helped her as she prepares to make the big jump onto the career ladder. For anyone about to graduate or considering a career in a creative industry, this is a must-read.

As the end of university looms, lecturers are constantly talking about employability. At first, I thought they were saying it just because they had to. But, since starting a placement at jamjar, I can see exactly why they encourage it so much.

With thousands of students graduating with media, PR and communication degrees across the UK every year, all seeking jobs in the same competitive market, the pressure is on to find a way to set yourself apart from all the other applicants.


So, why is work experience so important?

Employability plays a major part in securing jobs after university, especially in a career which can be somewhat unconventional. The media industry is ever-changing, with no two days the same, so gaining work experience prior to getting your first graduate job will prepare you for what you’ll likely be doing after university.

The tasks that media professionals carry out will undoubtedly vary, stretching from blog and social media posts to press releases and crisis communications. Working at jamjar, and being able to gain so much versatile experience, has made me so much more comfortable with the idea of what my future job will be like.


How can you benefit?

Although it’s easy to think ‘maybe next week’ or ‘I’m too busy right now’, the time, resources and University support you have at your disposal as a student makes it the perfect time to boost your CV.

Interning is such a good way to gain first-hand industry experience and is a world away from the theory and essay writing you’ll learn at university. Of course, having those written communication skills are still essential, but adapting those skills to the real working-world is exactly why work experience is key.

Working with a group of people that you don’t know also really helps to boost your confidence, as well as develop your communication skills, which will help you to be less apprehensive when you attend job interviews.


Go with the flow

Before I started my internship, I was hesitant about doing things outside of my comfort zone. But working with jamjar has taught me that stepping outside of my comfort zone is the best thing you can do. I even ended up in a promotional video! Learning lessons like this before you start work in the industry shows the need of work experience.

Don’t be afraid to make mistakes and take chances – it may not feel like it at the time, but it honestly helps with your progress and development.


Make sure it’s what you want out of a career

The great thing about work experience is that you get to try out an industry before you commit to it. This way, you can be 100% sure that you’re going into a career that is right for you.

I feel much more comfortable with the thought of life after university and can honestly say it is because my work experience placement has prepared me, and given me the confidence, to take the next step in my career.

So, if you get the chance to intern or gain work experience, go for it!  

World Kindness Day 2019

By Raspberry Jim,


Wednesday 13th November is annual World Kindness Day and so, here at jamjar, we were inspired to do something to spread a little kindness in the world.

We think it’s super important to uplift and help other women, which is why, we have decided to jam with WINGS Cymru, a local charity with an ethos that we love: ‘Women In Need Getting Support’ (WINGS),

Based in Bridgend, WINGS Cymru are an award-winning community group who campaign for positive change for women. They do incredible work supporting teenagers that struggle with period poverty by donating menstrual products to schools in the local area.

So, what exactly is period poverty?

Period Poverty includes the lack of access to sanitary products, menstrual hygiene education, toilets, hand washing facilities and waste management (source: Global Citizen). With more than 137,700 girls in the UK missing school last year because they can’t afford sanitary products, it’s an issue that can not be ignored.

At the beginning of this year, the Welsh Government passed the Period Dignity Grant for schools, which made strides towards ending period poverty in Wales.

“We’re committed to tackling this inequality in Wales and this funding will help make period products available to learners in all schools, free of charge and in the most dignified way possible”

Kirsty Williams via Welsh Government


Even though steps are being made in Wales to help tackle the issue, we think there is no limit as to how much help these girls are given.


So why not join us and try to do something kind this November 13th.

Even if it’s giving a compliment to your friend, treating someone to a coffee or donating some old clothes to a charity shop, the world will feel like a better place because of your kindness!

For more information on WINGS Cymru, visit their website: wingscymru.co.uk.

Creative communications agency wins two new design contracts

By Raspberry Jim,


The creative division of award-winning agency jamjar has been appointed to two new public sector design frameworks.

The Cowbridge-based agency has been added to the Welsh Government’s Communication and Marketing Framework for Creative Design and Branding services and Bath and North East Somerset Council’s Framework for Graphic Design Services.

The four-year Welsh Government Framework will see jamjar provide creative design and branding services to the Welsh Government in areas including Education, Health, Business & Tourism, Natural Resources, Communities, Culture and Sport. The framework can also be used by bodies funded by Welsh Government including Local Authorities in Wales; NHS Wales health boards; Higher and further education bodies in Wales; Wales Council for Voluntary Action and associated bodies; Police and crime commissioners and police forces in England and Wales; national park, and fire and rescue authorities in Wales.

The agency will also provide creative advice, brand development and graphic design services to Bath and North East Somerset Council in a four-year framework.

These latest public sector contract wins add to jamjar’s inclusion on frameworks for Life Science Hub Wales and Social Care Wales.

Head of Creative at jamjar, Anna Taylor-Jarvis, added:

“Designing creative content for campaigns, brands and communications is becoming an integral part of the work we do here, and we are excited to have been appointed to these frameworks. We’re all really proud of what we’ve been able to accomplish this year and look forward to more of the same in the coming months.”


jamjar was established back in 2012 as a PR agency but quickly diversified its offering to include digital, social, marketing and creative as a result of organic growth and client demand.

The creative division at jamjar specialises in the design of impactful, bilingual communications, branding and campaign materials, for clients including ScoutsCymru and NHS Wales Informatics Service.


Managing Director of jamjar, Lyndsey Jenkins, said:

“We’ve invested heavily in our creative division over the last 18 months and this is paying dividends with a number of new contract wins. We’re delighted to have been added to these prestigious public sector frameworks which is testament to the team, reputation and offering we have built up.”

Sweet success for jamjar at annual PR awards

By Raspberry Jim,

Photograph of the jamjar team with Jason Mohammed at the CIPR PRide Cymru 2019 awards


Creative communications agency jamjar took home four awards at the annual Chartered Institute of Public Relations (CIPR) Cymru Wales PRide Awards.

The Cowbridge-based agency, which specialises in PR, digital, social, marketing and creative, took home two gold awards and two silver awards on the evening.

Held at The Exchange Hotel, which recently re-opened in Cardiff Bay, and attended by 300 PR professionals, jamjar was recognised by its industry body for its work with Techniquest and Slim Chickens.

jamjar won two awards – Best Consumer Relations Campaign and Best Low Budget Campaign – for its work with American restaurant chain Slim Chickens. The multi-channel launch campaign for the Cardiff restaurant of Slim Chickens included a partnership with Cardiff Devils and Britain’s Got Talent food artist Nathan Wyburn.

CIPR judges praised the innovative campaign, commenting that jamjar had demonstrated “a the-sky-is-the-limit” mentality to delivering this creative campaign. The judges continued by saying:

“The strategy made the most of every outlet available to them and delivered outstanding outputs and outcomes. The audience group was well considered and, as a result, the campaign reached the right people at exactly the right time. It is clear that this campaign will have a lasting impact on the Slim Chickens brand.”

jamjar’s work for educational charity Techniquest was also recognised with a gold award for the Best Not-For-Profit Campaign with the judges praising the campaign’s “energy and invention” whist giving STEM mainstream relevance:

“The jamjar team achieved fantastic levels of coverage and exposure across all channels – and excellent Google stats too. Techniquest is clearly reaping rewards in terms of investment, profile and reputation as a result of this programme.”

These latest wins come after huge successes within the industry in the past few years, having been recognised with over 20 prestigious awards from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards, making jamjar one of the leading agencies in Wales.

Lyndsey Jenkins, managing director of jamjar, said:

The jamjar team has grown over the past year and I’m incredibly proud of the new expertise we’ve been able to bring to our clients as a result.

“The latest wins are a testament to the hard work and dedication of my talented team, and we’re all so delighted to be recognised and celebrated by our industry peers for our creative and results-driven approach.”

Rhian Moore, Chair of CIPR Cymru Wales, commented:

“We know we have a huge number of talented communicators in Wales. The results we have seen at this year’s PRide Awards show the breadth of skill, professionalism and talent through a number of industries. The campaigns and examples of work showcased in the awards prove the value PR and compelling communications bring to businesses, our economy and society. Well done to everyone who made the shortlist and a massive congratulations to all our winners.”

Image – Steve Pope Photography

How to reduce stress and increase health and happiness

By Raspberry Jim,


To coincide with World Mental Health Day, we decided to take a breather here at jamjar HQ and put the kettle on for a chat as part of the Mental Health Foundation’s Tea & Talk initiative.

“Talking is good for your mental health…People who are more socially connected to family, friends, colleagues or their community are happier, physically healthier and live longer, with fewer mental health problems than people who are less well connected.”

Mental Health Foundation


What is Stress?

Put simply, stress is our body’s response to pressures from a situation or life event.


What are the warning signs that you’re experiencing too much stress?

  • Feeling anxious and irritable
  • Feeling overwhelmed
  • Fatigue
  • Muscle tension or headaches
  • Trouble sleeping
  • Problems concentrating
  • Eating more or less that usual


Here are some ways to help alleviate stress in the workplace:


Form positive relationships – Chat to your co-workers, share your thoughts and get things off your chest. Annie McKee, in her book How to be Happy at Work, says that:

“Happiness matters at work as much as it does in our personal lives. And when we are happy, we are more successful.”


Organise your day – Prioritise tasks and delegate when you can. Taking on too much is a sure trigger for feeling stressed.

Take a break – Plan regular breaks throughout the day. Stop, take a deep breath and put the kettle on. Problems seem more manageable when you’ve had a little time to think and process. Perhaps even take some time to do some desk chair meditation. Not heard of it before?

Do you have one minute and seven seconds right now? Let’s do a mini meditation from Headspeace:


Keep moving – At lunch go for a walk and get some natural light. Even if it’s just a short walk around the block. Walks through out the day are a way to alleviate stress. Perhaps even try a walking meditation? Take a look at some suggestions here.

Eat well – Reduce sugar to avoid energy crashes in the day which can make you feel low and avoid stimulants like caffeine or nicotine. Pop out and get some decaf coffee for the team’s 3pm cuppa.

Sweet dreams – Aim for eight-hours of sleep a night and try and avoid looking at your phone in the hour before you want to go to sleep.

Here at jamjar the well-being of our team is very important and we always strive to make sure that we are supporting each other in every way we can.

In fact, we have a little jar of mindfulness that you can dip into when you need a little pick-me-up and a reminder of how valued and fabulous you are.


If you have any concerns about anything discussed in this blog, please visit MindCymru or any other Mental Health Charity who are ready to offer you support.

jamjar partners with Cardiff Design Festival to celebrate design in the city

By Raspberry Jim,


The Cardiff Design Festival is returning to venues throughout the city from 10 to 13 October 2019 after a nine-year hiatus.

This year, jamjar is partnering with the festival to offer pro bono PR support.

Design is a big part of our business at jamjar and we’re proud to be part of the thriving local creative scene that the Cardiff Design Festival is celebrating and showcasing.

The festival programme was developed after a call out earlier this year for the local creative community to submit ideas for potential events, speakers and collaborations.

The programme of events, which include exhibitions, talks, socials and workshops, has been curated and hosted by the local design community to reflect all aspects of design.

The festival’s headline event – It Will Glow – will be hosted by Blue Stag at the Depot on Thursday 10th October. As well as creative talks from design agencies Smörgåsbord and the Yarza Twins and award-winning director and artist Greg Barth, guests will be able to enjoy street food, music and a marketplace showcasing the work of local creatives.

During the festival, Rabble Studio is collaborating with The Little Man Coffee Company to host a Hub which will act as a central information point for the festival. It will be a spot for hanging out, drinking coffee and attending workshops plus being able to collect programmes and merchandise.

Festival organiser, Melin Edomwonyi, said:

“This October we want to challenge and broaden the definition of design in Cardiff. The festival is put together to reflect the true spirit of Cardiff’s creative community. It is collaborative in its widest sense. We’ve had so many businesses donating their time and services to make this as well as some Cardiff’s finest creatives.”

The festival first ran for nearly a decade from 2005 to 2013 and was successful in gelling together the design community in the city.

Anna Taylor-Jarvis, Head of Creative at jamjar stressed the importance of the festival’s return:

“We were so excited to hear that the Cardiff Design Festival was being revived this year and we absolutely wanted to be a part of it. It’s so important for Cardiff’s creative scene to have an opportunity to be celebrated in this way and for the high calibre of creative and design work that is coming out of the area to be recognised.

“At jamjar we were thrilled to be approached by the festival to be a partner and we’re also providing pro bono PR support as we want to spread the news of the festival as much as possible.”

Cardiff Design Festival is supported by Blue Stag, Cardiff Metropolitan University, Illustrate Digital, jamjar, John & Jane, Lexon, Proper Design, Orangebox, Rabble Studio and Storm & Shelter.

Ein huchafbwyntiau – Sioe Frenhinol Cymru

By Raspberry Jim,


Eleni oedd canmlwyddiant y Sioe fel y digwyddiad mwyaf yn galendr amaethyddol Prydain.

Roedd digon o anifeiliaid i weld a digon o ffermwyr i longyfarch. Pob blwyddyn mae yna dros 240,000 o bobl yn dod i’r Sioe dros y pedwar diwrnod ac mae dros 8,000 o anifeiliaid yn cystadlu. Mae hyn yn gynnwys dros 3,000 o geffylau, dros 800 o dda, dros 3,000 o ddefaid!

Instagram @clarencehouse

Yn ogystal â’r cystadlaethau anifeiliaid fferm, roedd llawer i wneud yna. Stondinau crefftau, siopa, garddwriaeth, chwaraeon cefn gwlad, adloniant, arddangosfeydd a neuadd fwyd anhygoel yn llawn danteithion blasus.

Cacenau blasus gan Ridiculously Rich by Alana
Paned o de gyda Sarah o Welsh Brew Tea
Fran a’r tîm Barti Rum
Welshcakes enfawr ar stondin Fwdge
Michael a’i chynnyrch Biltong o From Our Farm

Roedd Sam Warburton yna hefyd yn cyflwyno ei nwyddau newydd ar y cyd â’r becws Braces.

Instagram @bracesbakery



Wrth gerdded i’r Sioe, roedd e’n syndod i jamjar weld arddangosfa filwrol gan aelodau o’r gatrawd Zulu ‘impi. Wow! Roedd yn arddangosfa anhygoel i gofio 140 mlynedd ers y rhyfel Eingl-Zulu. Yn eu gwylio oedd Tywysog Cymru a Duges Cernyw a Brenin Goodwill a Brenhines Mpumi, Brenin a Brenhines y Zulu.

Instagram @clarencehouse







Diolch i bawb at y Sioe! Disgwyl ymlaen i flwyddyn nesaf yn barod!

We’ve added to our jar

By Raspberry Jim,

Following a year of growth and diversification, we’ve expanded our team.

Introducing…Rhian Richards our new Communications Manager, Ellé Holley – Senior Communications Executive, Carys Bryant our new Marketing Manager and Sophie Stephens – Junior Graphic Designer.

Rhian joins us from the communications team at Wales Millennium Centre where she was responsible for delivering the Centre’s PR and media campaigns with particular focus on its own productions and events.  With a BA in Welsh Literature and Language, Rhian will bring her Welsh language skills to the role, supporting clients who require bilingual communications.

Ellé joins the team having gained experience at another Cardiff-based PR agency where she worked with wide-ranging clients including Cintec International and Redrow Homes. With an English Literature degree from Cardiff University, Ellé will deliver communications support to jamjar’s clients including ScoutsCymru, Techniquest and Sony UK Technology Centre.

Carys joins us from the Marketing and Partnerships team at world-famous department store Harrods Ltd where she spent ten years honing her skills managing B2B and B2C relationships, as well as end-to-end management of campaigns. Graduating with honours from Cardiff University in English and Communication, at jamjar Carys will be responsible for developing and implementing bilingual marketing campaigns for clients.

Sophie joins from Mon Motors Group, one of the largest automotive dealers in South Wales, where she worked on creative artwork for the dealership’s car brands. With a BA in Graphic Communication from the University of South Wales, she will support the agency’s creative offering, providing branding, digital, and graphic design to its growing client base.

The expansion comes on the back of a hugely successful year for jamjar after we diversified our offering to cover PR, digital, social, marketing and creative. 

Here’s what our MD, Lyndsey has to say about it: “Since I started jamjar back in 2012 the communications world has changed considerably, and consequently our services have evolved to reflect this, and the growing requirements of our clients.

 “While PR will always be a core part of our business, we now offer so much more – creative, marketing, digital and social – so we felt it was essential to bring in new people to help to continue to build the jamjar offering. We are delighted to have Rhian, Ellé, Carys and Sophie bring their expertise to the team.”

jamjar to partner with ICC Men’s Cricket World Cup to bring tournament to life

By Raspberry Jim,

This summer thousands of new and existing cricket fans will have the opportunity to get up close to the ICC Men’s Cricket World Cup action as 10 UK cities get set to host the iconic tournament.

Two of Wales’ leading creative agencies – Wild Creations and jamjar – are partnering with the Cricket World Cup to bring the tournament to life.

As part of official ‘City Celebrations’ the agencies are working with the ICC to deliver and promote unforgettable fan experience in Bristol.

In Bristol, a giant sculpture of a cricketer is being created and put up in the city centre.  Tying in with the city’s thriving art scene, the public is then being invited to ‘take part in giant art’ by painting the giant statue featuring the flags and emblems of all ten competing nations.

Upon completion, the structure will be unveiled in all its glory on Saturday 1st June where the city’s first match will be shown live on big screens in the square. The statute will then proudly be on display for the duration of the ICC Men’s Cricket World Cup three fixtures in the city.

The creative stunts and activations are part of a nationwide celebration of the ICC Men’s Cricket World Cup where the organisers are aiming to connect, entertain and inspire local communities of the Host Cities with one of the most-watched sporting events in the world.

The ‘City Celebrations’ will consist of eight city centre fan zones (Nottingham, Taunton, Southampton, Manchester, Leeds, Durham, Birmingham and London) and two city activations (Cardiff and Bristol) providing the opportunity for fans to enjoy an authentic Cricket World Cup experience, watch the live broadcast of matches and celebrate the tournament action in a live setting together with thousands of passionate fans from across the globe.

Locally in Cardiff, the Cricket World Cup will be celebrated throughout the city with ‘The Ultimate Delivery’ on Friday 31 May 2019 where the official tournament ball is to be transported by the local community in a record-breaking attempt at a catching relay before being handed over to the two competing Captains of the next day’s opening match in the city – New Zealand v Sri Lanka.

Managing Director of the ICC Men’s Cricket World Cup 2019, Steve Elworthy, said:

“We’ve seen from our ticket applications just how big the demand for this summer’s ICC Men’s Cricket World Cup is and we are delighted to make the tournament more accessible than ever through the City Celebrations.

“The British public always get behind global events and our City Celebrations allow fans up and down the country, as well as visiting fans, to come together to celebrate the Cricket World Cup, regardless of whether they’re attending a fixture or not.

“The support from our Host Cities has been phenomenal, and we’re delighted to be able to continue the strong partnerships with the ground-breaking fan engagement plan throughout the tournament.”

This will be the latest imaginative and eye-catching work created by Cardiff-based special effects company Wild Creations in the sporting sector, with previous projects including the ‘ball in the wall’ for Rugby World Cup 2015 and a giant Blue Dragon on Cardiff Castle for the UEFA Champions League Final 2017.

Wild Creations owner Matt Wild, said:

“We’re proud to be working with another iconic sporting tournament helping to create a buzz and engage fans during the world’s greatest cricket celebration.

“We’re hard at work on the art installations and are looking forward to seeing the people of Bristol’s reactions over the next few weeks.”

For more information about the ICC Men’s Cricket World Cup 2019, please click here.

Creative agency jamjar ‘thrilled’ with Cardiff Life Awards shortlisting

By Raspberry Jim,

Leading creative communications agency jamjar is “beyond thrilled” to have been shortlisted in this year’s Cardiff Life Awards.

The Cowbridge-based agency, which was founded in 2012 by communications specialist Lyndsey Jenkins, has been recognised in the Business Services category.

The Cardiff Life Awards, now in their fourth year, are a city-wide celebration of business excellence showcasing the professional achievements and innovation of companies across the Welsh capital.

Shortlisted entrants are judged by a panel of independent expert judges with the winners announced at a glitzy awards event and celebration attended by over 400 business people and industry leaders at Cardiff City Hall.

Jamjar is among those shortlisted this year thanks to its wealth of awards success and growth throughout 2018.

Last year the agency, which specialises in PR, digital, social media, marketing, and creative, was among the biggest winners at the annual Chartered Institute of Public Relations (CIPR) Cymru Wales PRide Awards.

The team took home a hat-trick of accolades, including wins in the Best Use of Digital and Best Healthcare Campaign for its work with Cwm Taf University Health Board, as well as an award in the Low Budget category for its cost-effective communications campaign for Visit the Vale.

It was also the only agency in Wales to scoop a prestigious national CIPR Excellence Award in June beating international industry leaders including Facebook.

Over the past six years jamjar has claimed over 20 coveted awards from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards.

On their successful start to 2019, managing director Ms Jenkins said it was a “pleasure” to once again be recognised among Cardiff’s elite and shine a spotlight on jamjar’s innovative work.

She said: “We are beyond thrilled to have been shortlisted in the Cardiff Life Awards’ Business Services category alongside some of the very best businesses in the city.

“Last year was such a successful year for us at jamjar, and we are thrilled that all our hard work is paying off.

“We pride ourselves on devising and delivering creative, strategic and impactful communications campaigns for our clients that make a real difference to their business and this approach is certainly paying dividends.

“Our approach has allowed us to go from strength to strength over the past few years and work with some of Cardiff’s leading businesses and brands, so to receive recognition for the work we are so passionate about really is fantastic.

“I’d like to congratulate everyone who has been shortlisted in this year’s awards and we look forward to what is certain to be a great event.”