Digital

We’re really good at a load of creative stuff! Whether you’re starting from scratch or looking to expand your online presence, our digital dazzlers have the expertise and experience to support you every step of the way. We’re experts in growing and engaging audiences, driving traffic to your site and converting clicks to customers. Digital marketing is so much more than having a website. Applied correctly, techniques such as SEO, content marketing, digital advertising, remarketing and email marketing, can boost awareness, profit and lead generation. What’s inside our jar…
We’ve worked with businesses just like yours to set a strategic direction for their digital marketing, outlining the key tasks and activities needed to help them reach their goals. We’ll carry out a digital marketing audit and competitor analysis, before developing a bespoke digital marketing strategy to meet your business goals. With your set budget in mind, it’ll lay out a monthly or phased approach, with clear KPIs and analysis methods to help you monitor the results.
With consumers getting more emails than ever, it is vital that your email marketing stand out from the crowd. We specialise in email campaigns and deliver thousands every week to a range of clients. But it’s not just about designing a great looking, optimised email which we will of course do; there’s so much more than that. We work with you to suggest suitable subject lines, varying content and testing the best times of day to send your message. And with GDPR we can help you manage your database too ensuring you’re always compliant and making the most of your valuable contacts.
Successful digital marketing is underpinned by great content which is visually appealing, incredibly engaging and hugely useful to your target audience. Creative content marketing is an area in which we really excel. From videos and animations, to blogs and infographics, and so much more inbetween, we produce exceptional content that drives results for our clients.
The success of online PR all boils down to content and we pride ourselves on generating creative, captivating content that creates buzz online, drives traffic to your website and boosts your SEO. We disseminate press releases to online news sites, generate content for blogs, outreach to bloggers, as well as producing multimedia content that can be used across all platforms.
Digital advertising done correctly allows you to reach the right audience, on the right channel, at the right time. It’s pretty clever stuff. But you’ve got to have an ad that stands out. We create digital ads which don’t get ignored. They drive clicks, sales and ensure you achieve your commercial objectives.
What’s the point of having a website if it can’t be found on Google? When we’re generating content for online platforms such as the news and blogs, we can optimise it with keywords so that as well as generating awareness, it helps improve your website’s overall rankings from a search perspective.
Video is where it’s at online and is part of our core output at jamjar. According to Social Media Today, over 74% of all internet traffic could be attributed to video in 2017. 500 million people watch Facebook videos every day, with over 1/3 of the time we spend online now devoted to watching video content. What’s more just mentioning the word ‘video’ in email subject lines has been estimated to increase open rates by 19%. Whether it’s social videos, explainer videos, training videos, animations, promotional campaign videos, interviews or vlogs, we love to create it. And to make it as easy as possible for you, we will do everything from planning, writing, storyboarding, producing and editing exciting video content and then optimising it online.

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Chartered Institute of Public Relations