The making of the Wild Creations promotional video

By Raspberry Jim,

Wild Creations is a vibrant, creative, energetic company with great staff, cool clients and some really weird and wonderful creations.

We wanted to bring this to life in their promotional video.

Our starting point… the company’s slogan. Through the video, we wanted to visualise all that goes into making ‘the weird and wonderful realised’.

So, how did we do it?

After spending some time with the company to understand more about what they do, it quickly became evident that it’s the ‘weird and wonderful’ team that work at Wild Creations that are at the heart of their unique creations.

We spent a day at their warehouse filming some fly on the wall footage before interviewing members of the team.

As videographers, it is our duty to make our subject feel as comfortable as we can in front of the daunting lens, in addition to doing justice to what they do by how we capture their essence on the set. It’s obvious to us that the subject matter is what really makes this video compelling. The Wild Creations team is full of fun, interesting people and this video is a showcase of their personalities and their work.

When it came to the edit, we started off with an impactful opening scene, with quick-cutting close up sequences all sound synced to an energetic drum beat.

This method is most commonly known through Edgar Wright’s films, such as “Shaun of the Dead” and “Hot Fuzz”, but the reason why Edgar Wright inspired us to use this method is the fact that it helped set the tone of the video.

The fast paced edit sequence which shows a team member getting ready for the day portrays the fun, energetic nature of the company and the strategic use of close-ups adds to the visual intrigue.

The video is edited to a fun drum beat track, which represents the fast pace working environment at Wild Creations. This track allowed us to experiment with the edit, by having pauses to emphasize the ‘weirdness’ of the team but also to highlight their uniqueness.

We absolutely loved making this video and jamming alongside the brilliant Wild Creations team. We hope you like it as much as we do.