jamjar crowned gold at prestigious PR awards

By Raspberry Jim,

Creative communications agency jamjar scooped a hat-trick of gold awards last week at the annual Chartered Institute of Public Relations (CIPR) Cymru Wales PRide Awards.

The Cowbridge-based agency, which specialises in PR, digital, social, marketing and creative, took home the most gold awards on the evening triumphing once again.

Held at Cardiff’s City Hall and attended by 300 PR professionals, jamjar was recognised by its industry body for its work with Cwm Taf University Health Board and Visit the Vale.

For the second year in a row, jamjar triumphed in the Best Use of Digital and Healthcare Campaign categories for its notable work with Cwm Taf University Health Board.

The multi-award winning recruitment campaign, #joincwmtaf, targeted doctors from the UK and overseas through a range of innovative digital tactics such as 360 degree video.

The latest win come after a string of successes for the campaign, after it scooped a coveted CIPR Excellence award in June, fighting off stiff competition from industry leaders across the UK such as Facebook.

CIPR judges praised the innovative campaign, commenting that: This campaign clearly demonstrated a focus on target audience. The creative and emotive approach used to reach the campaign demographic secured a high return on investment, surpassing the original goals, and has set out a framework for future recruitment drives.”

The team also snagged a gold award in the Low Budget Campaign category for its cost-effective communications campaign for Visit the Vale, which helped to attract visitors to its summer event series – the Barry Island Weekenders.

Over the past six years jamjar has claimed over 20 prestigious awards from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards.

Lyndsey Jenkins, managing director of jamjar, said: “We’re particularly proud of the work we’ve done for our clients over the last year, and to be celebrated for our creative and results-driven approach is incredibly pleasing.

“The latest wins for jamjar are a testament to the hard work and dedication of my talented team, and we’re all delighted to be recognised by our industry peers once again.”

Rhian Moore, Chair of CIPR Cymru Wales, commented: “We know we have a huge number of talented communicators in Wales. The results we have seen at this year’s PRide Awards show the bredth of skill, professionalism and talent through a number of industries. The campaigns and examples of work showcased in the awards prove the value PR and compelling communications bring to businesses, our economy and society. Very well done to everyone who made the shortlist and massive congratulations to all our winners.”

Image – Steve Pope Photography/Fotowales

Barry Island to get fired up with new summer season of events

By Raspberry Jim,

With scorching fire shows, street dance, DJ showcases and an open-air cinema, the Barry Island Weekenders are set to make a huge comeback this summer, following record success last year.

After attracting 43,000 visitors last summer, a line-up of exciting entertainment is preparing to take place over at Barry Island, beginning with the Isle of Fire Weekender on July 21-22.

The Isle of Fire will once again see Barry Island transformed into a blazing spectacle, where the Lantern Parade, Viking Ship and live music will take over the gardens, along with live fire dance shows.

This year’s Isle of Fire will also feature the mesmerising Mechanical Heart, a beating heart with light and music created by blacksmith Felicity Jones.

The following weekend, it will welcome the Cinemor Weekender, a new event in collaboration with BAFTA Cymru.

Joining other film fanatics in this limited capacity event, guests will enjoy the best of Welsh film and television with workshops and screenings of celebrated films such as Tiger Bay, The Edge of Love and Very Annie Mary.

In the weeks following, people will be able to get moving with the Sports Weekender (August 4-5), be spellbound by the Magic and Street Theatre Weekender (August 11-12) and dance it out with Breakout Barry Weekender (August 18-19).

On the final weekend of August, the Cinema by the Sea will be making a return to the gardens with open-air screenings of E.T. The Extra Terrestrial (1982) on August 25, and The Greatest Showman (2017) on August 26 taking place. During the screenings, visitors are free to bring along their own picnics and wind down their summer holiday before the new school term begins.

For those keen to get a head start on their summer activities, the tourist hotspot will also play host to the Barry Island Sprint Triathlon (June 3), Barry Island Transport Festival (June 10), and Welsh language music festival Gwyl Fach y Fro (June 16).

The final weekend in June will be a foodie favourite, with Beats, Eats and Treats (June 30-July 1) taking over the island, which will boast a prosecco bar, farmer’s market and artisan foods.

Nia Hollins, Principle Marketing and Tourism Officer at Vale of Glamorgan Council, said: “After record success last year, Barry Island is all set for a bumper summer, and the Weekenders really gives our visitors something extra to look forward to.

“While our visitors will still be able to make the most of the beautiful coastal surroundings, and enjoy the beach huts and activities, this will add a little bit of excitement to their visit!

“We can’t wait to see people share their photos and videos with us on Twitter and Facebook during the Weekenders, it’s great to see people enjoying themselves.”

For more information on the Barry Island Weekenders and other events over the summer, please visit visitthevale.com