While many of us spend our days tapping on our phones and scrolling through our feeds, it can quickly become a full-time job when you’re responsible for work social accounts.
It goes without saying that it can be tough to carve out the time to update your social media accounts when you’re out and about, and “doing it for the ‘gram” could be low on your list of priorities.
Whether you’re in meetings, travelling up and down the country or stuck typing furiously, here are our top tips for keeping your social feeds fresh when you’re too busy to double tap.
Don’t overcomplicate it
When you’re posting a status, a tweet or an Insta caption on behalf of your brand, it can be all too easy to fall mute and settle for an emoji.
Keep on-the-go posts simple, authentic and in line with the visual content you’re posting. If it’s a funny team moment, don’t be afraid to show the lighter side of the working day, and don’t over analyse the post that goes with it. Just please (really, please), proof read before hitting share.
Going to a big event? Don’t be afraid to use memes, GIFs or other trending content to capture those tweet-worthy moments.
Keep an eye out
Not everyone is lucky enough to be a natural photographer, but you can easily train your eye to see what makes a good photograph.
Taking a good photo can be simple, as long as you know what you’re looking for. Keep an eye out for interesting subjects, angles and colourful backdrops to avoid falling into the ‘predictable photo’ category.
Even if you’re rushing around, take a moment to think about framing and composition (you don’t want a lamp post poking out of the back of someone’s head). Make sure you stop and hold the camera still and straight – the last thing you want is a blurry, low quality photograph which could have been saved if given an extra few seconds.
Having the right tools at your fingertips is crucial for creating high quality visual content on the go. The trick is knowing exactly which apps can help you in a jam, getting you out of a sticky social situation in no time.
When it comes to photography, apps can sweep in to save the day when you’ve only got your iPhone camera at your disposal. Using highly developed and popular apps such as Afterlight 2, Snapseed and Adobe Lightroom can help enhance photos and correct composition if you’ve been slightly too hasty with the shutter button.
You can also design Instagram and Facebook stories using apps such as SNOW and Unfold. SNOW boasts a variety of templates and filters designed to perfect your Insta moments, while Unfold provides designed templates which allow you to polish your stories with an editorial look.
Check the App store on a regular basis to see the latest must have downloads or trending photo apps such as HUJI.
Schedulers aren’t just for desktop
It may seem like you only need scheduling platforms for those moments when you’re sat at your desk, but schedulers such as HootSuite and Sprout Social will be handy if you need to post on the go. This means you won’t need to keep your social accounts linked to your personal Twitter and Facebook, and for anyone who works with social media knows, that’s a boundary that’s too easy to cross.
Let me tell you a story…
Social media is all about digital storytelling and less about the obvious sell. To drive brand awareness and engage followers, you’ll need to be capturing real life moments and documenting your brand’s journey in an authentic, relatable way.
Instagram’s Stories feature has been changing the way brands share their story, including a range of features such as GIFs, polls and questions – making it an easy tool for market research as well as driving engagement.
Stories also allows followers to indulge their nosiness (we’re all guilty!) and provide a behind the scenes look at your company, people and working life. Just be sure to use your phone’s camera and not the built in Instagram alternative, which compresses images.
Without the barrier of the platform’s tricky algorithm and the pressure of maintaining a perfectly curated and on trend Instagram grid, Stories allows brands to break through the noise. Need more convincing? Stories boast 300million daily users, so make the most of them.
Read all about it… later
Got big news but too busy to write a blog about it? Announcing your news on social could be the quick and easy answer, but you may lose the opportunity to drive traffic to your website by speaking too soon.
If you’re eager to share but want to make the most of the opportunity, post teasers across your social media accounts. Use emojis and cropped images as clues, creating mystery with only a few taps.
Still in a quandary? Our jammers can help sweeten up your social. Whether you’re looking for fresh content ideas, need some training or want to fully outsource your social media management, please check out our services and give us a call.