Communications agency adds to its jar

By Raspberry Jim,

Creative communications agency jamjar has expanded its team following a year of growth and diversification.

The Cowbridge-based agency has appointed Anna Jarvis to head up its creative division and Mari Makarov as visual content producer.

Ms Jarvis joins the team having worked for outdoor advertising giants Kinetic Worldwide and JCDecaux in London where she worked with national brands including Comfort and Savse Smoothies.

Ms Jarvis, who has a BA in Creative Digital Media, will develop the agency’s creative offering, providing branding, design and digital support to its growing client base, which includes Techniquest, NHS Wales Informatics Service, Scouts Cymru and Greenaway Scott.

Ms Makarov joins the team having honed her video production and editing skills back in her native Estonia working with clients including luxury brand Chanel. With a first class degree in visual effects and motion graphics from the University of South Wales, at jamjar Ms Makarov will be responsible for creating visual content, such as photography, videos and motion graphics.

The expansion comes on the back of a recent brand refresh and a hugely successful year for the agency, which was the only agency in Wales to win at the Chartered Institute of Public Relations’ Excellence Awards.

Managing director, Lyndsey Jenkins, said: “Since I started jamjar back in 2012 the communications world has changed considerably, and consequently our services have evolved to reflect this, and the growing requirements of our clients.

“As a result, earlier this year we decided the time was right to refresh our brand and drop the PR from our name.

“While PR will always be a core part of our business, we now offer so much more – creative, marketing, digital and social – so we felt it was essential to update our brand accordingly.

“As part of this diversification of the business, we have appointed Anna and Mari who are highly skilled to develop our enhanced offering. Visual content such as videos, animations and infographics continues to be the most effective way to communicate complex information so we’re delighted to have their expertise as part of the team.”

Cowbridge communications agency named amongst the best in the UK

By Raspberry Jim,


Jamjar inside

Creative communications agency jamjar has been crowned a ‘stand-out winner’ in the PR industry’s most prestigious awards.

The only Welsh representative in the national awards, jamjar won the ‘Best Use of Digital’ category at the Chartered Institute of Public Relations (CIPR)’s annual Excellence Awards.

Beating off strong competition from big name brands, including Facebook, jamjar’s #JoinCwmTaf campaign for Cwm Taf University Health Board was deemed the best in UK.

With recruitment of NHS staff a UK-wide problem with health boards competing to attract a limited workforce, jamjar developed an innovative digital campaign to attract doctors to work in the Valleys.

The campaign used Cwm Taf’s greatest ambassadors, its staff, to feature in a series of videos, as well as a 360-degree video to give potential new recruits the chance to get a glimpse of what the health board has to offer.

Judges praised the campaign for its research and outcomes, deeming it ‘best practice’, a ‘textbook example’ and a ‘stand-out winner’.

Jason MacKenzie, CIPR President, said: “Public Relations makes a remarkable contribution to UK plc. The Excellence Awards are a celebration of the outstanding work delivered across the country. Winning one of these puts you amongst the UK’s very best. Nothing evidences your credentials to future clients like an Excellence Award.”

Cowbridge-based jamjar was established in 2012 by Lyndsey Jenkins. The agency provides PR, digital, social, marketing and design support to a range of organisations including Techniquest, British Council Wales, Mrs Bucket, Sony UK Technology Centre and Merthyr Tydfil County Borough Council. It has won over 20 awards for its work in the last six years from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards.

On its latest win, managing director of jamjar Lyndsey Jenkins, said: “This is a campaign that we’re particularly proud of at jamjar so to get national recognition from our industry peers is all the more pleasing. We’re really proud to be flying the flag for Wales amongst some of the biggest brands and best agencies in the UK and we’re delighted to be putting the great work of Cwm Taf University Health Board on the map.”

Joanna Davies, Director of Workforce and Organisational Development at Cwm Taf University Health Board, said: “Our staff are at the forefront of our campaigns and, as always they have been wonderful ambassadors for Cwm Taf University Health Board and NHS Wales. They show every day that ‘Cwm Taf Cares’ and we hope that our latest recruitment initiative #JoinCwmTaf will encourage others to come and work with us. We are absolutely delighted to win this award.”


jamjar nominated for six CIPR Cymru Wales PRide Awards

By Raspberry Jim,

jamjar nominated for six CIPR Cymru Wales PRide Awards

jamjar PR has been shortlisted for six awards in the Chartered Institute of Public Relations’ (CIPR) annual PRide Awards for Wales.

The creative communications agency has been shortlisted for Consumer Relations campaign, STEM campaign, Not for Profit campaign, Healthcare campaign, Best Use of Digital and Outstanding Small Consultancy of the Year.

For the STEM Not for Profit categories, the agency’s work for the Cardiff-based educational charity Techniquest’s 30th anniversary was shortlisted.

Its work for Dirty Martini is recognised in the Consumer category, for the launch of the first Dirty Martini outside of London in Cardiff.

While the nursing recruitment campaign it designed and delivered for Cwm Taf University Health Board, #joincwmtaf, was shortlisted in the Best Use of Digital and Healthcare categories.

The Cowbridge-based agency is also once again shortlisted for Outstanding Small Consultancy, having previously won the award three times in 2013, 2014 and 2015, and coming runner up in 2016.

On being shortlisted, jamjar’s managing director, Lyndsey Jenkins said: “We work extremely hard to deliver creative, engaging and results-driven communications campaigns for our clients so this external acknowledgement for our work is very gratifying.

“It’s testament to the hard work of my talented team and I look forward to celebrating with them at the awards ceremony later in the year.”

Since it was established in 2012, jamjar has won 15 awards including a Welsh Business Award in the ‘Excellence in Marketing and Communications’ category and a Wales Marketing Award from the Chartered Institute of Marketing.

The CIPR PRide Awards recognise work considered outstanding for clients and employers across the UK’s PR sector. Over 950 entries are received from public relations teams, consultancies and individuals across the UK and over 300 PR teams, consultancies and individuals are shortlisted for awards by CIPR PRide, across the UK.

The CIPR PRide Awards are judged by over 70 judges, based outside of their nation/region of entry.