jamjar crowned gold at prestigious PR awards

By Raspberry Jim,

Creative communications agency jamjar scooped a hat-trick of gold awards last week at the annual Chartered Institute of Public Relations (CIPR) Cymru Wales PRide Awards.

The Cowbridge-based agency, which specialises in PR, digital, social, marketing and creative, took home the most gold awards on the evening triumphing once again.

Held at Cardiff’s City Hall and attended by 300 PR professionals, jamjar was recognised by its industry body for its work with Cwm Taf University Health Board and Visit the Vale.

For the second year in a row, jamjar triumphed in the Best Use of Digital and Healthcare Campaign categories for its notable work with Cwm Taf University Health Board.

The multi-award winning recruitment campaign, #joincwmtaf, targeted doctors from the UK and overseas through a range of innovative digital tactics such as 360 degree video.

The latest win come after a string of successes for the campaign, after it scooped a coveted CIPR Excellence award in June, fighting off stiff competition from industry leaders across the UK such as Facebook.

CIPR judges praised the innovative campaign, commenting that: This campaign clearly demonstrated a focus on target audience. The creative and emotive approach used to reach the campaign demographic secured a high return on investment, surpassing the original goals, and has set out a framework for future recruitment drives.”

The team also snagged a gold award in the Low Budget Campaign category for its cost-effective communications campaign for Visit the Vale, which helped to attract visitors to its summer event series – the Barry Island Weekenders.

Over the past six years jamjar has claimed over 20 prestigious awards from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards.

Lyndsey Jenkins, managing director of jamjar, said: “We’re particularly proud of the work we’ve done for our clients over the last year, and to be celebrated for our creative and results-driven approach is incredibly pleasing.

“The latest wins for jamjar are a testament to the hard work and dedication of my talented team, and we’re all delighted to be recognised by our industry peers once again.”

Rhian Moore, Chair of CIPR Cymru Wales, commented: “We know we have a huge number of talented communicators in Wales. The results we have seen at this year’s PRide Awards show the bredth of skill, professionalism and talent through a number of industries. The campaigns and examples of work showcased in the awards prove the value PR and compelling communications bring to businesses, our economy and society. Very well done to everyone who made the shortlist and massive congratulations to all our winners.”

Image – Steve Pope Photography/Fotowales

Cowbridge communications agency named amongst the best in the UK

By Raspberry Jim,

 

Jamjar inside

Creative communications agency jamjar has been crowned a ‘stand-out winner’ in the PR industry’s most prestigious awards.

The only Welsh representative in the national awards, jamjar won the ‘Best Use of Digital’ category at the Chartered Institute of Public Relations (CIPR)’s annual Excellence Awards.

Beating off strong competition from big name brands, including Facebook, jamjar’s #JoinCwmTaf campaign for Cwm Taf University Health Board was deemed the best in UK.

With recruitment of NHS staff a UK-wide problem with health boards competing to attract a limited workforce, jamjar developed an innovative digital campaign to attract doctors to work in the Valleys.

The campaign used Cwm Taf’s greatest ambassadors, its staff, to feature in a series of videos, as well as a 360-degree video to give potential new recruits the chance to get a glimpse of what the health board has to offer.

Judges praised the campaign for its research and outcomes, deeming it ‘best practice’, a ‘textbook example’ and a ‘stand-out winner’.

Jason MacKenzie, CIPR President, said: “Public Relations makes a remarkable contribution to UK plc. The Excellence Awards are a celebration of the outstanding work delivered across the country. Winning one of these puts you amongst the UK’s very best. Nothing evidences your credentials to future clients like an Excellence Award.”

Cowbridge-based jamjar was established in 2012 by Lyndsey Jenkins. The agency provides PR, digital, social, marketing and design support to a range of organisations including Techniquest, British Council Wales, Mrs Bucket, Sony UK Technology Centre and Merthyr Tydfil County Borough Council. It has won over 20 awards for its work in the last six years from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards.

On its latest win, managing director of jamjar Lyndsey Jenkins, said: “This is a campaign that we’re particularly proud of at jamjar so to get national recognition from our industry peers is all the more pleasing. We’re really proud to be flying the flag for Wales amongst some of the biggest brands and best agencies in the UK and we’re delighted to be putting the great work of Cwm Taf University Health Board on the map.”

Joanna Davies, Director of Workforce and Organisational Development at Cwm Taf University Health Board, said: “Our staff are at the forefront of our campaigns and, as always they have been wonderful ambassadors for Cwm Taf University Health Board and NHS Wales. They show every day that ‘Cwm Taf Cares’ and we hope that our latest recruitment initiative #JoinCwmTaf will encourage others to come and work with us. We are absolutely delighted to win this award.”