News & Views

Jamjar scoop gold at Wales PR awards

By Raspberry Jim,

CIPR Cymru Pride awards 2017 - Cardiff City Hall - Cardiff - Friday 24th November 2017 ©www.fotowales.com - Please Credit: Ian Cook - Fotowales

CIPR Cymru Pride awards 2017 – Cardiff City Hall – Cardiff – Friday 24th November 2017
©www.fotowales.com – Please Credit: Ian Cook – Fotowales

Creative communications agency jamjar has come out on top at the Chartered Institute of Public Relations’ annual PR awards after scooping four gold awards.

The Cowbridge-based agency, which specialises in insight-led PR, digital and social communication solutions, was recognised by its industry body for its work on Cwm Taf University Health Board and educational charity Techniquest.

For its work on Techniquest, jamjar picked up awards for Not-for-Profit Campaign and STEM Campaign after helping the charity raise its profile in its 30th year. Judges commented that this was  “a campaign and agency worth its weight in gold”.

 “These award wins top off another successful year for our agency, ” Lyndsey Jenkins, managing director of jamjar

While for Cwm Taf University Health Board a digital campaign to help the health board attract nurses secured jamjar awards in the Digital and Healthcare categories.

CIPR judges commented that: “This campaign used insights revealed from its pre-campaign research to develop tactics that would resonate with its target audience. A dynamic approach to a sector wide challenge has delivered direct results and this is evident by the health board securing budget for recruitment in other new sectors. Very cost effective use of digital PR.”

These are the latest awards in an impressive list of successes for the young agency having also won  a Wales Marketing Award from the Chartered Institute of Marking, and the Excellence in Communications & Marketing category at the Welsh Business Awards.

Established in 2012 by Lyndsey Jenkins, the agency works with businesses across the private, public and not-for-profit sectors including Wales Millennium Centre, Merthyr Tydfil County Borough Council, Oil 4 Wales and the five star St David’s Hotel.

On receiving the awards, Lyndsey Jenkins, managing director of jamjar, said: “These award wins top off another successful year for our agency. We work extremely hard to deliver creative, engaging and results-driven communications campaigns, while still being cost effective so it’s great to get this external acknowledgement.”