Communications agency adds to its jar

By Raspberry Jim,

Creative communications agency jamjar has expanded its team following a year of growth and diversification.

The Cowbridge-based agency has appointed Anna Jarvis to head up its creative division and Mari Makarov as visual content producer.

Ms Jarvis joins the team having worked for outdoor advertising giants Kinetic Worldwide and JCDecaux in London where she worked with national brands including Comfort and Savse Smoothies.

Ms Jarvis, who has a BA in Creative Digital Media, will develop the agency’s creative offering, providing branding, design and digital support to its growing client base, which includes Techniquest, NHS Wales Informatics Service, Scouts Cymru and Greenaway Scott.

Ms Makarov joins the team having honed her video production and editing skills back in her native Estonia working with clients including luxury brand Chanel. With a first class degree in visual effects and motion graphics from the University of South Wales, at jamjar Ms Makarov will be responsible for creating visual content, such as photography, videos and motion graphics.

The expansion comes on the back of a recent brand refresh and a hugely successful year for the agency, which was the only agency in Wales to win at the Chartered Institute of Public Relations’ Excellence Awards.

Managing director, Lyndsey Jenkins, said: “Since I started jamjar back in 2012 the communications world has changed considerably, and consequently our services have evolved to reflect this, and the growing requirements of our clients.

“As a result, earlier this year we decided the time was right to refresh our brand and drop the PR from our name.

“While PR will always be a core part of our business, we now offer so much more – creative, marketing, digital and social – so we felt it was essential to update our brand accordingly.

“As part of this diversification of the business, we have appointed Anna and Mari who are highly skilled to develop our enhanced offering. Visual content such as videos, animations and infographics continues to be the most effective way to communicate complex information so we’re delighted to have their expertise as part of the team.”