Category: TheJam

Royal Mail staff set to run Wales Marathon tied together in world record attempt

By Raspberry Jim,

Thirty daring runners from the Royal Mail are preparing to take on a marathon world record challenge in Pembrokeshire in aid of a “sport-loving and happy go lucky” colleague.

Staff from depots in Brecon, Llandrindod Wells and the surrounding areas, including 15 postmen and women – some of whom have never attempted a 10k run – will be bravely attempting to break the Guinness World Record at The Wales Marathon in aid of Cancer Research Wales.

During the 26.2-mile event at the Pembrokeshire Coast National Park, the runners will be attempting to break the Guinness World Record for the largest number of people to complete a marathon while linked together.

The highly unique challenge is being attempted in support of Royal Mail manager, friend and co-worker Phillip ‘Pip’ Morgan, who was recently diagnosed with cancer of the stomach.

Mr Morgan, affectionately known as Pip, is a keen cyclist who is “loved by everyone” and “makes friends wherever he goes”. Following his diagnosis, his colleagues were left so devastated that they decided to take action and were spurred on by their sport-loving friend.

Led by Mr Morgan’s colleague of over 10 years Neal Gardner, who previously broke the same world record in 2009 at the London Marathon, when 30 runners were tied together, the team is now aiming to beat the current record set in 2017 at 112 people.

With 25 Royal Mail staff and 65 extra recruits in the team so far, at least 30 more people are needed to join them to break the record and raise money for Wales’ leading cancer charity.

Delivery Office Manager Mr Gardner said: “We’ve been blown away with the response to this challenge with more people signing up to take part all the time.

“Some of these people have never even run a 10k but they’ve been inspired to take part because of Pip and the great work that Cancer Research Wales do.

“I’ve worked with Pip for over 10 years and he’s bonkers, he’s so happy go lucky and he wouldn’t think twice about jumping on a bike and cycling 120 miles. That’s just him. He’s always been incredibly supportive of me with my job and this is my way of thanking him and showing our support during a really challenging time.

“Around 40 to 50 people taking part know and love Pip and will be taking part and showing their support for this lovely man. Everyone else in the team has been affected by, or had loved ones affected by cancer in some way too, so this is a really personal cause which is close to them.

“We hope to raise as much as we can for Cancer Research Wales and to show Pip just how much he means to everyone.”

With the aim of raising around £70,000 for Cancer Research Wales, 33-year-old Mr Gardner has secured 120 places in the race, with 30 yet to be filled. He is now calling on any keen runners, or those who simply want to take part, to get in touch and sign up.

He said: “This will be an unforgettable event for an absolutely fantastic cause, so we’d urge anyone who wants to join us on the day to get in touch. It really will be a once in a lifetime event so please sign up.”

All participants will be raising vital funds for Cancer Research Wales, which is dedicated to the pursuit of a cure for cancer by making vital progress into prevention, early diagnosis and better treatment.

Dale Evans, fundraiser at Cancer Research Wales, said: “We’re delighted that Neal and his team are undertaking this incredible challenge to raise funds and awareness for Cancer Research Wales.

“The money they raise will make such a huge difference to the lives of thousands of people diagnosed with cancer across Wales annually, and we truly can’t thank them enough.

“As a charity we are reliant on the generosity of our fantastic supporters in order to fund life-saving research into the prevention, diagnosis, and treatment of cancer. So it’s thanks to our amazing supporters that we are able to continue making a difference.

“I will be joining them for the World record attempt, and I look forward to crossing the finish line by their side. Everyone associated with Cancer Research Wales wishes them the very best, and  would like to thank them for helping us fight for a Wales without cancer.”

To take part in the event email or call 07841787682. For further details visit

Jamjar managing director named among Top 100 Business Women in Wales

By Raspberry Jim,

The managing director of award-winning creative communications agency jamjar is “beyond delighted” to have been named among the Top 100 Business Women in Wales.

Lyndsey Jenkins, the founder of the Cowbridge-based agency, was included in the prestigious annual list, which celebrates the invaluable impact and contribution of Welsh women in business.

Ms Jenkins, who founded jamjar in 2012, was nominated following the agency’s unprecedented success over the past year, which has seen its innovative work recognised with four awards from the CIPR Cymru, and a coveted national CIPR Excellence Award.

Over the past year the agency has also expanded and diversified its brand beyond traditional PR services by incorporating in-house design and videography, which culminated in a major rebrand of the agency earlier this year.

Ms Jenkins, who joined her fellow leading businesswomen at a glitzy event at the Mercure Hotel in Cardiff on Tuesday night, said it was a privilege to be recognised alongside some of Wales’s most inspiring business talents.

She said: “I am beyond delighted to have been recognised among the Top 100 Business Women in Wales this year. The calibre of those nominated was particularly high, so to have been named alongside them is incredibly humbling.

“I am extremely proud with the success jamjar has achieved over the past year, following our rebranding and service expansion, so to be included in this year’s list is particularly rewarding.

“This recognition is also a testament to the innovative and creative work we consistently aim to create for our valued clients, which is driven by the determination and hard work of my team.

“I’d like to congratulate all my fellow nominees on their fantastic successes this year for and being named among the Top 100 Business Women in Wales.”

Rebrand vs refresh

By Raspberry Jim,

Rebrand vs Refresh…and what’s the difference?

In a world where attention spans are decreasing and the propensity to buy and research a company online is dramatically increasing, it is imperative that your brand remains fresh, current and reflective of your business.

Just like fashion, the look of your brand identity can feel dated after a while, so it’s understandable that many businesses rashly decide that a rebrand is in order.

But is a rebrand what you need? Or could a brand refresh be the answer?

The difference between the two concepts can often be confusing, so having just undergone a brand refresh at jamjar, we thought it was timely to put together a blog to help clear up any confusion.

But before we start, we think it’s as important to sum up what a brand is, as many incorrectly assume it’s just a logo.


What is a brand?

Your brand isn’t just your logo, name, culture or marketing efforts. Your brand is your company DNA. It’s your image, reputation, personality, point of distinction and promise to everyone who experiences it. It’s the culmination of it all that when combined work together to create a whole brand. Each piece is as crucial as the next, and you can’t have one without the support of the others or your brand will fall flat.

Rebrand or Refresh – what’s the difference?

We think a good way of differentiating between the two is using a property development analogy!

Is it a fresh coat of paint that you need or a complete rebuild of the property?

Do you need to refresh what you have to make it more current or should you “kill” the brand and start again?


A rebrand is essentially a complete reworking of your brand. It’s more than a brand redefinition or even a reposition. It’s a full restart and the end of the current brand and all that it stands for.

Everything from your name and aesthetics to your brand strategy will be completely different.

A rebrand is the right decision when your brand can’t go on as it is.

It may be due to new ownership or leadership, when your business is going in a new direction, or when your brand equity is negative or heading that way.


A refresh is a makeover of the current brand. It can as subtle as tweaks to the logo to make it fresh, current and up-to-date with the direction of the company. But it can also be a ceiling-to-floor rethink of how the brand not only looks but also how it delivers, speaks and operates.

The reason it’s different to a rebrand is because the brand’s DNA remains intact. The brand retains its core market position, its brand equity and values, but opens the door to change other aspects of the brand as required.

When to refresh?

  • To update an older brand and make it appealing to a current/new audience.
  • To address current market conditions.
  • When it feels disconnected from your offerings

Examples of brand refreshes

Ours is a good example of a brand refresh.

Our old brand was no longer fit for purpose as we now offer so much more than just PR – Marketing, Creative, Digital and Social. It was time to drop the PR from our name and get a new, fresh look.

Other examples include:

  • Converse
  • Airbnb
  • Netflix
  • Starbucks
  • Youtube

Rebrands gone wrong

If rebranding is the answer, be mindful that it can be intensive, costly and if not done right, can go horribly wrong.

A local one that springs to mind is Cardiff City. When new owner Vincent Tan took over, he decided to change Cardiff City’s brand identity as much as possible.

Known as the Bluebirds, with a history of blue kits and a blue logo, when Mr Tan took over, he decided to change the kit from blue to red, along with replacing the blue bird on the logo to a red dragon. Fair enough, he was playing up to the Welsh flag, but it just didn’t make sense.

To add to the confusion, Vincent Tan decided to let the team keep their original nickname and added a small blue bird to the bottom of their predominately red logo. Eeks!

Not only was the rebrand costly in terms of monetary value, it also cost Cardiff City the faith and trust of a selection of their newly confused fans. Needless to say our beloved Bluebirds are now back in blue!

What’s the right move for my business?

Hopefully, we’ve shed some light on the difference between the two concepts.

But before you decide to revamp your brand ask yourselves these questions:

  1. Why are we proposing a change?
  2. What would be the goal of a rebrand/refresh?
  3. What is our brand equity – good/bad?
  4. What will we be able to do as a result of this change that we have never been able to do up until now – and how do we know that?
  5. If we took a more/less radical approach, what would we gain/lose – and would that be worth it?


If you need any further advice or have taken the decision to rebrand or refresh your brand and need some creative support, we’d love to hear from.

Communications agency adds to its jar

By Raspberry Jim,

Creative communications agency jamjar has expanded its team following a year of growth and diversification.

The Cowbridge-based agency has appointed Anna Jarvis to head up its creative division and Mari Makarov as visual content producer.

Ms Jarvis joins the team having worked for outdoor advertising giants Kinetic Worldwide and JCDecaux in London where she worked with national brands including Comfort and Savse Smoothies.

Ms Jarvis, who has a BA in Creative Digital Media, will develop the agency’s creative offering, providing branding, design and digital support to its growing client base, which includes Techniquest, NHS Wales Informatics Service, Scouts Cymru and Greenaway Scott.

Ms Makarov joins the team having honed her video production and editing skills back in her native Estonia working with clients including luxury brand Chanel. With a first class degree in visual effects and motion graphics from the University of South Wales, at jamjar Ms Makarov will be responsible for creating visual content, such as photography, videos and motion graphics.

The expansion comes on the back of a recent brand refresh and a hugely successful year for the agency, which was the only agency in Wales to win at the Chartered Institute of Public Relations’ Excellence Awards.

Managing director, Lyndsey Jenkins, said: “Since I started jamjar back in 2012 the communications world has changed considerably, and consequently our services have evolved to reflect this, and the growing requirements of our clients.

“As a result, earlier this year we decided the time was right to refresh our brand and drop the PR from our name.

“While PR will always be a core part of our business, we now offer so much more – creative, marketing, digital and social – so we felt it was essential to update our brand accordingly.

“As part of this diversification of the business, we have appointed Anna and Mari who are highly skilled to develop our enhanced offering. Visual content such as videos, animations and infographics continues to be the most effective way to communicate complex information so we’re delighted to have their expertise as part of the team.”

This is our new-look jam…

By Raspberry Jim,

We’re excited to lift the lid on our refreshed brand. We’ve been jam packed over the last few months preparing something sweet.

Since we started jamjar back in 2012 the communications world has changed considerably, and consequently our services have evolved to reflect this, and the growing requirements of our clients.

As a result, earlier this year we decided the time was right to refresh our brand and drop the PR from our name.

While PR will always be a core part of our business, we now offer so much more and we felt it was essential to update our brand accordingly. #samejarnewjam

When we reviewed our business, it was evident that ‘it’s what’s inside our jar that counts’ – our talented and knowledgeable team, our expertise and experience and our creative approach.

Because ‘it’s what’s inside our jar that counts’ we wanted our team to play a big role in our brand refresh. Consequently, we organised a jam making workshop with Angharad Underwood of The Preservation Society where we concocted five new flavours of jam to reflect our service offering: PR, Social, Digital, Creative and Marketing.

If you’re looking for design that stand-out, digital and social content that cuts through the noise, PR that boosts reputation and marketing collateral that delivers tangible results, we’d love to jam with you.

Our new brand has been hand-crafted by our team and we’re delighted with the results. We hope it tickles your tastebuds!

Stay sweet!

Cowbridge communications agency named amongst the best in the UK

By Raspberry Jim,


Jamjar inside

Creative communications agency jamjar has been crowned a ‘stand-out winner’ in the PR industry’s most prestigious awards.

The only Welsh representative in the national awards, jamjar won the ‘Best Use of Digital’ category at the Chartered Institute of Public Relations (CIPR)’s annual Excellence Awards.

Beating off strong competition from big name brands, including Facebook, jamjar’s #JoinCwmTaf campaign for Cwm Taf University Health Board was deemed the best in UK.

With recruitment of NHS staff a UK-wide problem with health boards competing to attract a limited workforce, jamjar developed an innovative digital campaign to attract doctors to work in the Valleys.

The campaign used Cwm Taf’s greatest ambassadors, its staff, to feature in a series of videos, as well as a 360-degree video to give potential new recruits the chance to get a glimpse of what the health board has to offer.

Judges praised the campaign for its research and outcomes, deeming it ‘best practice’, a ‘textbook example’ and a ‘stand-out winner’.

Jason MacKenzie, CIPR President, said: “Public Relations makes a remarkable contribution to UK plc. The Excellence Awards are a celebration of the outstanding work delivered across the country. Winning one of these puts you amongst the UK’s very best. Nothing evidences your credentials to future clients like an Excellence Award.”

Cowbridge-based jamjar was established in 2012 by Lyndsey Jenkins. The agency provides PR, digital, social, marketing and design support to a range of organisations including Techniquest, British Council Wales, Mrs Bucket, Sony UK Technology Centre and Merthyr Tydfil County Borough Council. It has won over 20 awards for its work in the last six years from the CIPR, Chartered Institute of Marketing (CIM) and the Welsh Business Awards.

On its latest win, managing director of jamjar Lyndsey Jenkins, said: “This is a campaign that we’re particularly proud of at jamjar so to get national recognition from our industry peers is all the more pleasing. We’re really proud to be flying the flag for Wales amongst some of the biggest brands and best agencies in the UK and we’re delighted to be putting the great work of Cwm Taf University Health Board on the map.”

Joanna Davies, Director of Workforce and Organisational Development at Cwm Taf University Health Board, said: “Our staff are at the forefront of our campaigns and, as always they have been wonderful ambassadors for Cwm Taf University Health Board and NHS Wales. They show every day that ‘Cwm Taf Cares’ and we hope that our latest recruitment initiative #JoinCwmTaf will encourage others to come and work with us. We are absolutely delighted to win this award.”


March was the month that…

By Raspberry Jim,

… surprised us!

If we thought February was a busy month, March took us all by surprise!

With new clients, award shows, and our jammers taking their skills into the classroom, we’ve had plenty to shout about.

Here’s a quick look at what we’ve been up to. … Continue reading

February – was the month that…

By Raspberry Jim,

…flew by!

After the world’s longest January, it seems like February has whizzed by faster than Raspberry Jim on rollerskates.

With only a few short weeks to cram in our usual busy schedules, our jammers spent the month out and about, playing Cupid, and consuming far too much sugar.

Here’s what we got up to… … Continue reading

January – was the month that ….

By Raspberry Jim,

We were shortlisted!

Coming back after Christmas can be difficult with January blues – but being shortlisted for a Welsh Business Award certainly made it less blue!

We were delighted to be named a finalist in the Excellence in Marketing and Communications category, alongside some other brilliant companies across Wales.

We’re looking forward to the awards ceremony in March.


We weren’t the only ones to be shortlisted…

Some of our brilliant clients were also shortlisted in this year’s Cardiff Life Awards!

Greenaway Scott and CJCH Solicitors were shortlisted in the Legal and Financial category, Techniquest was shortlisted in the Education, and Leisure and Tourism categories, and the Wales Millennium Centre was shortlisted in the Leisure and Tourism category.

Well done to all of them!


We got behind the camera…Sony vidThis month we’ve started work on a recruitment campaign for our client Sony UK TEC.

As a world-class manufacturing facility based in Wales, Sony UK TEC offers an amazing opportunity to those at the start of their careers. We asked staff what makes it such a great place to work and here’s what they had to say.

Watch the video here.

We added the finishing touches to the next phase of #joincwmtafcareerdevelopmentFollowing on from our exciting award wins for Cwm Taf UHB, we are delighted to be supporting them once again!

This month we have been working with Cwm Taf University Health Board to add the finishing touches to a new campaign targeting therapists and radiographers.

It’s due to launch next month, so watch this space.


We had even more great coverage!


Our clients have once again been making the headlines with our support this month. Here is just a snapshot of some of the coverage we have achieved for CJCH Solicitors, Greenaway Scott, Techniquest, Oil 4 Wales, Sony UK TEC, Wynne Jones IP, Verde Corporate Finance.


We said shwmae to S4C

This month we have been working with S4C to generate applications for its new programme FFIT Cymru.

FFIT Cymru will follow five people committed to changing their lifestyle. It will be shown on S4C in April 2018. The series will be presented by Lisa Gwilym along with a team of experts; personal trainer from Penarth Rae Carpenter, a dietitian Sioned Quirke who lives in Pont-y-clun and psychologist Dr. Ioan Rees’s who lives in Pen Llŷn.

As part of our exciting campaign, we have had over 160 applications from people wanting to take part in the show. We now can’t wait for it to air later in the year.

Y mis hwn rydym wedi bod yn gweithio gydag S4C i gynhyrchu ceisiadau gan y cyhoedd ar gyfer ei sioe iechyd a ffitrwydd newydd sbon, Fit Cymru.

Fel rhan o’n hymgyrch cyffrous, rydyn ni wedi derbyn dros 160 o geisiadau gan bobl sydd am gymryd rhan yn y sioe bydd yn darlledu ym Mis Ebrill.

Ni fedrwn ni aros i weld y canlyniadau!


Welcomed new Verde Corporate Finance director Craig Blackmore


Verde Corporate Finance appointed highly experienced commercial accountant Craig Blackmore.

Mr Blackmore will lead Verde whilst also maintaining his roles as CFO at Global Welsh, a not for profit company whose aim is to connect the international diaspora of Wales, whilst continuing to coach on the Accelerated Growth Programme.


Wales Millennium Centre audience got a surprise they’ll Never Forget!

Audience members who saw The Band at the Wales Millennium Centre got far more than they expected!

After watching the fantastic musical, based on the songs of Take That, Gary, Mark, and Howard themselves took to the stage for a surprise performance.

We’re sure it was the Greatest Day of their Lives!







December was the month that …

By Raspberry Jim,

December – This was the month that …

We got festive!


Yes all the jamjar ladies have embraced Christmas this year, and we even created our very own jamjar team photo (complete with fetching headwear!)

Earlier in the month we shared some festive cheer with our lovely clients by delivering our Christmas survival kits in a jamjar – of course!

We hope they helped get you through the party season.


Supported Cwm Taf’s latest campaign


Our head jammer Lyndsey has been extremely busy supporting the next phase of Cwm Taf University Health Board’s recruitment campaign this month.

Over the past week filming has taken place for Cwm Taf’s award-winning campaign.

Cwm Taf UHB will be launching the campaign in the new year in a bid to attract more innovative Allied Health Professionals from across the UK and internationally.


We said shwmae to S4C

This month we were delighted to start working with S4C on one of their upcoming campaigns, starting next year.

It’s still in the initial stages, so watch this space for more details!



We saw some great client coverage

Max Boyce

Our clients have once again been making the headlines with our support this month. Here is just a snapshot of some of the coverage we have achieved for Sony UK Technology Centre, Techniquest, CJCH Solicitors, and Oil 4 Wales.


A Sony UK TEC engineer saw huge awards success!

Sony pic

Sony UK Technology Centre engineer Jessica Leigh-Jones claimed three top national awards over the past month, thanks to her dedication to “inspiring a new generation of female tech talent”.

She received top honours in the Manufacturer Top 100, TechWomen50, and Women of the Future 2017 Awards. Ms Leigh Jones was recognised thanks to her passion and dedication to advancing manufacturing and technology standards across the UK.


The Bear and Miss Saigon


We’ve been out and about supporting some fantastic shows at the Wales Millennium Centre this month.

First up we enjoyed Miss Saigon’s visit to Cardiff, which was absolutely brilliant! If you’ve not seen this show, we would urge you to go.

Then some of our littlest jammers got in the Christmas spirit with a special viewing of The Bear. This lovely little show was the perfect pre-Christmas treat!


Merry Christmas and a Happy New Year!

From all the team at jamjar we hope you have a brilliant Christmas and we hope your 2018 is jam-packed with happiness!




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