This summer thousands of new and existing cricket fans will have the opportunity to get up close to the ICC Men’s Cricket World Cup action as 10 UK cities get set to host the iconic tournament.
Two of Wales’ leading creative agencies – Wild Creations and jamjar – are partnering with the Cricket World Cup to bring the tournament to life.
As part of official ‘City Celebrations’ the agencies are
working with the ICC to deliver and promote unforgettable fan experience in
In Bristol, a giant sculpture of a cricketer is being created and put
up in the city centre. Tying in with the
city’s thriving art scene, the public is then being invited to ‘take part in
giant art’ by painting the giant statue featuring the
flags and emblems of all ten competing nations.
Upon completion, the structure will be unveiled in all its glory on
Saturday 1st June where the city’s first match will be shown live on
big screens in the square. The statute will then proudly be on display for the
duration of the ICC Men’s Cricket World Cup three fixtures in the city.
The creative stunts and activations are part
of a nationwide celebration of the ICC Men’s Cricket World Cup where the
organisers are aiming to connect, entertain and inspire local communities of
the Host Cities with one of the most-watched sporting events in the
The ‘City Celebrations’ will consist of eight city centre fan zones
(Nottingham, Taunton, Southampton, Manchester, Leeds, Durham, Birmingham and
London) and two city activations (Cardiff and Bristol) providing the
opportunity for fans to enjoy an authentic Cricket World Cup experience, watch
the live broadcast of matches and celebrate the tournament action in a live
setting together with thousands of passionate fans from across the globe.
Locally in Cardiff, the Cricket World Cup will be celebrated throughout the city
with ‘The Ultimate Delivery’ on Friday 31 May 2019 where the official tournament
ball is to be transported by the local community in a record-breaking attempt
at a catching relay before being handed over to the two competing Captains of
the next day’s opening match in the city – New Zealand v Sri Lanka.
Managing Director of the ICC Men’s Cricket World Cup 2019, Steve Elworthy, said:
“We’ve seen from our ticket applications just how big the demand for this summer’s ICC Men’s Cricket World Cup is and we are delighted to make the tournament more accessible than ever through the City Celebrations.
“The British public always get behind global events and our City Celebrations allow fans up and down the country, as well as visiting fans, to come together to celebrate the Cricket World Cup, regardless of whether they’re attending a fixture or not.
“The support from our Host Cities has been phenomenal, and we’re delighted to be able to continue the strong partnerships with the ground-breaking fan engagement plan throughout the tournament.”
This will be the latest imaginative and
eye-catching work created by Cardiff-based special effects company Wild
Creations in the sporting sector, with previous projects including the ‘ball in
the wall’ for Rugby World Cup 2015 and a giant Blue Dragon on Cardiff Castle
for the UEFA Champions League Final 2017.
Wild Creations owner Matt Wild, said:
“We’re proud to be working with another iconic sporting tournament helping to create a buzz and engage fans during the world’s greatest cricket celebration.
“We’re hard at work on the art installations and are looking forward to seeing the people of Bristol’s reactions over the next few weeks.”
For more information about the ICC Men’s Cricket World Cup
2019, please click here.