Beat the January Blues and start planning your 2019 PR content 

By Raspberry Jim,


Let’s be honest – January is a long, cold, and slightly disorientating month when the only thing you really want to do is hibernate until February.

Sadly, for many, that is not an option.

So, shedding your pyjamas, venturing out of the house and facing the world is an inevitability.

For those of you getting back into the swing of it this month, planning ahead for your news , PR, digital, and social media content in 2019 might seem ever so slightly daunting.

However, this could actually be the ideal time to get planning and get one step ahead of the rest.

This is especially true if you are looking ahead at maximising potential PR, social media, digital, and media angles for the year. Many natural PR, editorial, and social media opportunities crop up around special calendar days and national days, and now is the time to start planning these in and pitching to the media.

Many online sites are devoted to detailing every traditional, unusual, and sometimes strange, calendar observances throughout the year, which you can tap into.  A quick search online should lead you to national and UK-wide calendar days throughout 2019.

These can range from health awareness initiatives, such as National Obesity Awareness Week running this week, to general awareness days such as the gloomy Blue Monday on January 21, to slightly obscure celebrations such as Popcorn Day on January 19.

Whatever your business and its focus, these upcoming events could prove to be especially useful when you’re planning your media and PR activity for the year.

Take for example, Data Privacy Day; Spouse’s Day; and eDay, which are all set to take place this month.

For legal or intellectual property firms, both eDay and Data Privacy Day could be prime opportunities to promote their services and create an article, specialist feature, or advice-led piece around.

Or you could tap into the social media aspect of these days, creating a bespoke social media calendar offering data privacy top tips every few hours, quotes from experts at your firm, gifs, video interviews, and links to articles, which could really bring your social content alive. Always remember to also use any relevant hashtags to ensure you are part of the national discussion.

Equally, Spouse’s Day could also be another opportunity for legal firms to discuss their services either through an article or social media.

And why not utilise your internal digital channels too? Upload case studies to your website’s news section detailing the common mistakes couples make when creating a prenuptial agreement. Add Q&A and expert opinions from your family solicitors, and even upload videos with interviews with staff offering advice to couples.

If this is all tied into and published via your social media accounts then you’re ensuring even more publicity and coverage.

While Static Electricity or Kid Inventors Days could prove to be useful for educational or science-based businesses looking to tap into something a little bit different this month. Why not create online tasks for budding kid inventors on your website? This can then be tied into your social media and promotional messages.

There’s an abundance to choose from, with everything from the sublime to the unusual set to take place.

Planning ahead will enable you to truly maximise natural PR, digital, and social media opportunities and media hooks which arise throughout the year and are often jumped on by the media.

Allowing more time to get organised will allow you to plan a more thorough multimedia approach around these special days, which not only provides editorial coverage through press releases and features, but also social media, design, and video.

And if you really can’t find a calendar day to suit your business needs, there’s always Chocolate Cake Day on January 27 for you to enjoy!

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